Cryptocurrency has yet again taken center stage as eToro partners with Twitter to allow users to buy and sell digital assets on the social media platform, the investing firm disclosed in a tweet on Thursday.
Twitter will add a feature that displays real-time prices of cryptocurrencies and a more comprehensive range of financial instruments to users. There would then be an interface that directs investors to eToro to make investments.
eToro, formerly known as RetailFX, is a social trading company based in Tel Aviv, Israel. It was founded by two brothers, Yoni Assia and Ronen Assia, together with David Ring in 2007. eToro was amongst the front runners of cryptocurrency in the English Premier League as it struck a deal with several clubs in 2018 to allow them to pay for players in Bitcoin.
Twitter to Enhance $Cashtag
With the deal with eToro, Twitter will expand the features of $Cashtag searches to include more trading views and tools. Users will get a more in-depth idea of cryptocurrency by simply searching for the ticker of the asset and adding a dollar sign in front.
Users who now want to invest in the token will click on the “View on eToro” interface which will lead to the investment platform to trade. eToro used TradingView as its market data tool.
“There is a very high quality content, real-time content on financial analysis of companies and what’s happening worldwide. We believe this partnership will enable us to reach those new audiences and connect better the brands of Twitter and eToro,” Yoni Assia, eToro CEO, stated.
Elon Furthers His Super App Vision
The partnership with eToro is one of the first notable engagements Twitter has done since Elon Musk took over in a $44 billion purchase. With the deal, Elon is on track in his efforts to turn Twitter into a super app.
Elon noted that he plans on incorporating payment systems, allowing them to accept crypto and fiat payments.
Twitter’s marketing president expressed his delight in the deal today, noting that the social media platform will continue its ploy to grow the financial community on the site.
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