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Basic Attention Token (BAT) to Pay Users 70% of Revenue For New Sponsored Image Ads

Leading crypto-focused browser project, Basic Attention Token (BAT) has revealed the impending addition of a new feature to the desktop and mobile versions of the Brave Browser. 

According to a Wednesday announcement by BAT, the new feature will see users who opt for Brave Rewards to receive up to 70% of the revenue that the project generates from advertisers who run promotions for Sponsored Images on the private version of the browser. 

In explaining how the new Sponsored Images on the Brave Browser works, the announcement read:

These branded images will appear in the form of large, beautiful background images within our new tab page.

Until now, BAT’s Brave Browser featured 16 background images bundle handpicked by the team to suit user needs and make the space attractive. 

With the new feature, though, the background image space will be rented to advertisers while interested users can enable Brave Rewards to get paid to view these ads. 

“These [Sponsored] images will begin to appear across our mobile and desktop browsers over the next few months,” another section of the announcement read. 

Meanwhile, the new feature comes just a few months after BAT reported that its flagship browser now has over eight million active users monthly. The project hopes to provide fairness and equity in advertising by sharing ad revenue with users, instead of keeping all the profit to themselves like legacy browsers such as Mozilla and Google Chrome.

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