The cryptocurrency industry moved a step closer to adoption with a new integration on popular American business media website, Forbes, now allowing readers to view ad-free content by paying Ether (ETH).
The new Unlock Protocol integration revealed Tuesday currently covers Forbes’s page dedicated to cryptocurrency and blockchain news and represents a step in satisfying the need of industry enthusiasts who are primarily readers of that page.
Rather than continue to read articles on Forbes with ads, users can visit the website’s crypto page, and pay 0.0052 ETH ($0.66 daily) for one week or 0.0028 ETH ($0.36 daily) for 30 days of ad-free content.
Per the announcement, an ‘optimistic unlocking’ feature on the integration would allow the ads to disappear on the page once a user sends payment, instead of waiting for the blockchain to mine the transaction before confirmation.
A big step for crypto today:
— Peter ‘pet3rpan’ (@pet3rpan_) December 17, 2019
Notably, the adoption by Forbes also marks a significant step for Unlock Protocol, which prides itself as a protocol for memberships built on blockchain.
Unlock Protocol is a partner of the popular internet company, Opera, which has been making inroads when it comes to promoting blockchain technology, and the mainstream adoption of cryptocurrencies.
Recently, Coinfomania reported that Opera integrated a crypto wallet to its widely used browser, opening the way for most internet users to learn about cryptocurrencies for the first time. That new wallet, also according to the latest announcement, can allow users to pay with ETH on Forbes directly from their Opera browser.