English soccer club, West Ham United announced April 30, that is has sealed a partnership with blockchain-based fan engagement startup, Socios.com. The union will see Socios develop the soccer club’s token which will be dubbed West Ham token.
As per the announcement, the soon-to-be-launched token will give the over 40 million fans of the London-based football club the power to vote on selected club decisions, earn rewards and other exceptional experiences.
West Ham’s Digital & Commercial Director Karim Virani expressed confidence that the partnership with Socios will further give the club the ability to interact and get direct feedback in real-time from its global fanbase
Socios.com Founder and CEO Alexandre Dreyfus also backed the Director’s statement and hinted at a future partnership with other European soccer clubs and hopefully more English teams.
Details About West Ham Token
According to the club announcement, the new token will become available to fans at the start of the next English football season (2019/2020).
Users can purchase the tokens from the Socios.com mobile app while the larger the number of tokens held, the more significant influence the holder can have on the club decision. Also, just like other cryptocurrencies, the announcement confirmed that the value of the West Ham Token would go up and down depending on market demand and the club’s performance.
By the new partnership, West Ham has become the first England-based soccer club to join the Socios fan engagement platform. The other two soccer team on Socios include Italian giants, Juventus, and French League champions, Paris St. Germain.