Despite the bearish trends that have enveloped the global crypto market, the non-fungible token (NFT) market is seeing mild progress. This is evident in the latest milestone achieved by the NFT project Pudgy Penguins.
The project announced on Tuesday that it is launching its dedicated toy line, dubbed Forever Pudgy Toys, in 2,000 Walmart stores in the United States. The latest move is part of the platform’s goal of blurring the boundaries between the Web3 ecosystem and the real world.
Pudgy Toys Enter 2k Walmart Stores
Launched in July 2021, Pudgy Penguins is an NFT project comprised of 8,888 NFTs built on the Ethereum blockchain. The characters of the digital collectibles are adorable and chubby penguins with different wearables.
Each of the toys comes with a QR code that unlocks access to “digital traits” redeemable in the Pudgy World, an online virtual realm powered by the zkSync Era blockchain where users can engage in gamified experiences and customize their Forever Pudgy toys. The digital experience also fosters a social atmosphere, allowing toy holders to connect with others on-chain.
Walmart will feature 26 different types of Pudgy Toys, priced between $2.99-$11.97. There will also be rare toys with golden tickets that open access to a rare trait for the Forever Pudgy Penguin within the Pudgy World.
Interestingly, Pudgy Penguins describes the new toy line as “a moment for all of Web3” because the trademarks of other notable NFT projects are featured on the toys. They include DeGods, Meebits, and others.
Brittany Smith, the vice president of merchandising – toys, Walmart U.S., commented on the NFT project’s mission:
“Pudgy Penguins is bridging the gap between our physical and digital worlds of play for kids in a really engaging way and their price point is right in line with our goal of providing Every Day Low prices. I’m excited to add them to our assortment!”
Pudgy Penguins’ Floor Price Rises
Following the announcement, the floor price of the Pudgy Penguin rose by over 10%. The floor price of an NFT is the lowest price an asset can be bought in the secondary market.
The project’s floor price currently sits at 5.2 ETH.
