Bitpanda partnered with GlobalWebIndex, a market research company on the bid to develop the most in-depth survey on European crypto holders.
The research conducted across 17 European countries was based on the objective to draw a broad set of data points to paint a holistic picture of European cryptocurrency investors.
The key findings held that crypto holders in Europe are high-come earners, possessing specific technical knowledge. They pursue novelty and have a strong sense of economic empowerment. They are young and educated males, working in European financial centers in IT, engineering, or finance.
One in Five (⅕) of the cryptocurrency holders are women, and 40% are over the age of 35, the release noted.
Eric Demuth, CEO at Bitpanda, said, “We wanted to demystify the people that shape the cryptocurrency industry. I’m hoping this report will help everyone to understand better who these people are, what their attitudes are, as well as their lifestyle, finance & investment behaviors.”
The primary goal was to provide a depth insight into the attitudes and behaviors that set the crypto holders in Europe apart from other average investors.
They tend to lean on risk-taking, value the latest technological products, as well as to protect their privacy. However, while the cryptocurrency holders are mostly men, one in every five cryptocurrency owners are female. This challenges other surveys showing gender distributions were more than 90% male.
“When it comes to attitudes, there’s very little difference between men and women. The slight differences pale when we compare cryptocurrency holders to the general public,” Jason Mander, Chief Research Officer at GlobalWebIndex, commented.