Leading cryptocurrency company Crypto.com is launching a new platform for NFTs (non-fungible tokens) featuring exclusive art and content from popular brands and celebrities. The company will thus become the first cryptocurrency exchange to dive into the ‘hottest’ niche in crypto right now.
According to Tuesday’s announcement, the new NFT platform by Crypto.com will initially collaborate with popular creators and artists to issue exclusive NFTs. The list of creators lined up to issue NFTs on the Crypto.com NFT platform includes BossLogic, Lionel Richie, Snoop Dogg, Boy George, Jonathan Monaghan, and racing car company, Aston Martin.
Crypto.com hopes that its line-up of content creators combined with a user-friendly interface will finally give mainstream users reason to dive into NFTS. While Aston Martin is set to issue NFTs targeted towards sports fans, artists like BossLogic will probably release new music albums as NFTs.
To lead its new foray into NFTs, Crypto.com appointed Joe Conyers III, a four-time Digital Power Player winner, as Global Head of the platform.
Conyers said regarding his appointment:
I am thrilled to work with remarkable talent around the world and partner with them to shape the future of this new creative medium. We are looking forward to being a thoughtful curator and innovator, connecting fans and collectors with amazing content creators.
Interest in NFTs Explode
The possibility of artists and creators issuing exclusive pieces as blockchain-based tokens is one that has gone down well with the entertainment industry and attracted a new wave of investors into the cryptocurrency space.
As Coinfomania recently reported, Google search volumes for ‘NFTs’ have skyrocketed since January with the market for these items approaching a $1 billion cap. Twitter CEO Jack Dorsey confirmed the sale of the ‘first-ever tweet’ as an NFT this week, with the token netting a $2.9 million bid that he subsequently donated to charity.
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