Croatia’s Largest Food Store Konzum Now Accepts Crypto

Croatia’s largest supermarket chain, Konzum, recently announced that it has started accepting crypto from customers as payment for goods bought.

Konzum now accepts a total of nine cryptocurrencies for payments, including Bitcoin, Ethereum, and XRP.

The development, announced earlier today by Konzum, arguably makes it the first among its kind to introduce a cryptocurrency payment option for its customers. The company’s leading position makes it logical to believe that other competitors might follow in their footsteps.

Launched in 2015, Konzum is a popular food shop that is a subsidiary of the biggest food producing and retailing company, Fortenoza Grupa in Southeast Europe.

Although for now, cryptocurrency payment options are limited to customers who shop online from Konzum, the company plans to introduce it to its brick and mortar stores available in Croatia.

“Paying with cryptocurrencies is currently possible in our online shops, but soon we plan to introduce it in other shops across the country,” today’s announcement noted.

Crypto for Payments

Coinfomania has made several reports of big companies allowing their customers to use cryptocurrencies, especially bitcoin, to pay for purchased products as well as for services.

In 2019, Brazil’s largest city Fortaleza started accepting bitcoin as a means of payment for public transportation.

Earlier this year, Elon Musk’s electric car company, Tesla, also made it possible for United States residents to buy its cars using bitcoin, albeit the service was subsequently called off under controversial circumstances. However, the company said it would start accepting bitcoin payments once again.

Just last month, popular American movie theater chain AMC Entertainment began accepting several cryptocurrencies, including bitcoin, as online payment options for its services, with the possibility of adding Shiba Inu (SHIB) to the list.

Schools are also not left out in taking similar steps as the Wharton Business School of the University of Pennsylvania recently integrated Bitcoin as a means for students to pay their tuition fees.