The Smarter Web Company Buys 196 Bitcoin Under Bold 10-Year Treasury Strategy

On June 24, 2025, The Smarter Web Company continues to make strides with its evolving treasury strategy by acquiring 196.90 more Bitcoins as part of its long-term plans. While the financial community is still getting used to the shape of the new world of digital assets, The Smarter Web Company, a UK tech company listed in London, a clear stance is being taken. On June 24, 2025, the company announced the purchase of 196.90 of bitcoin at an average of £77,122 ($103,290) or a total investment of over £15.18 million. This is not a one-off spend, rather a measured step within the purportedly “10-YEAR PLAN”, whether advertised as a legitimate “stay in the game” plan or a deliberate plan is still up for debate.

On June 24th, 2025, the company confirmed it has a position of 543.52 bitcoins at an average of £77,988 ($104,450) with a total investment of £42.38 million. The larger position indicates a growing and forward-looking strategic investment commitment to its bitcoin treasury policy. The overall level of investment clearly suggests meaningful belief in bitcoin as a corporate asset for the long-term.

Why Bitcoin? A New Era of Corporate Finance

While the FCA and other regulators continue to treat cryptocurrencies as high-risk, corporate crypto adoption is gaining traction. The Smarter Web Company is among the few publicly listed companies actively implementing a structured Bitcoin strategy. Since 2023, the company has not only begun accepting Bitcoin payments but has also started holding it as part of its treasury. This is not a passive stance, it’s a proactive pivot toward positioning Bitcoin as a financial reserve. 

Despite regulatory uncertainty and the volatility of crypto markets, the company has doubled down on its belief that Bitcoin represents a future cornerstone of the global financial system. Their Bitcoin treasury policy is aligned with both their technological roots and their ambitions to be early adopters in an increasingly digital economy.

The Risks Are Real, But So Is the Conviction

The company, in its publicly available statement, fully disclosed the risks. The Smarter Web Company faced risks ranging from market volatility and illiquidity, to an unregulated UK Bitcoin market. There was no attempt to disguise their position. The directors made it very clear that while the investment in the company was not the same as ownership of Bitcoin, they did clearly explain the material exposure of the company to Bitcoin. 

The concerns over cyber-attacks on the company, market manipulation by insiders and the inability to liquidate crypto assets at will were addressed; while having said this, the management had a clear level of faith in the integrity of Bitcoin, and its long-term value, standing behind the failure of the government to regulate Bitcoin from previous fears in relation to crypto fraud and financial crime. The UK tech company also made it very clear that they do not believe Bitcoin is solely a speculative play, but a store of value and a strategic hedge in their ever-evolving business model.

Strategic Growth Beyond Web Design

Although The Smarter Web Company is continuing its web design, development and online marketing services, its recent changes indicate an even larger vision. Through a 10-Year Plan, it intends to grow both organically and through acquisitions. With the additional layer of a Bitcoin treasury policy, this is more than a shift in strategic vision, this could potentially influence how tech companies invest to preserve reserve currency going forward. Now, the company’s financial future has a dependency not just on revenue from service delivery, but also on the overall sentiment and market direction for crypto. It’s a risk the company has taken cautiously, but believes will result in long-term sustainability, value.