Red Bull Racing Honda recently chose Tezos as its official blockchain partner through a multi-year technical partnership as it plans to build its first-ever NFT fan experience.
Red Bull Racing Honda, based in the United Kingdom, is part of the two Formula One teams managed by beverage company Red Bull GmbH. Leading the group is Christian Horner, who started after its establishment in 2005. The Formula One racing team, which uses a Honda-powered car under an Austrian license, began with a British license before switching to the latter in 2007.
Through the partnership, the racing team will release its first-ever range of digital collectible NFTs, which will be made possible with the Tezos blockchain. The project aims to relieve the Grand Prix fans of the troubles encountered due to the global pandemic, by “constantly looking to provide new, unique and immersive experiences as part of its fan engagement platform.”
By partnering with Tezos, Red Bull plans to utilize the energy efficiency of the open-source blockchain and perform clean operations using as little energy consumption and carbon footprint as possible.
The energy-saving feature of the Tezos blockchain is also one of the core reasons the blockchain system is becoming common among other choices, especially for companies and organizations that aim to operate in a secure, scalable, upgradeable, and sustainable way.
Expressing his views towards the deal with Red Bull, Hubertus Thonhauser, Chair at Tezos Foundation, said, “We are excited that Red Bull Racing Honda has selected Tezos as the exclusive platform for this partnership and we are looking forward to welcoming them into the fast growing ecosystem of brands building NFT platforms on Tezos.”
He continued, “The Tezos blockchain is designed to evolve and adapt, doing so with security and performance in mind and in the most efficient ways possible. These principles are perfectly mirrored in the Red Bull Racing Honda team, and this is why we believe this to be a winning partnership.”
In a recent development, the blockchain project achieved a notable feat by recording a very high number of smart contract-related transactions on its platform in February. The number which climbed above 100,000 for the first time was at 100,422, over 25% increase compared to the previous month.
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