Swyftx Pens Three-Year Deal With Australia’s NRL to Boost Crypto Adoption

Aussie National Rugby League forays into crypto after joining hands with one of the country’s crypto trading platforms.

Crypto exchange platform Swyftx today announced it has entered a three-year partnership deal with the Australian National Rugby League (NRL) with the option to extend to four-year until the end of 2026. The deal will be the NRL’s first crypto partnership, although the amount involved in the deal was not disclosed by either party.

“We’re excited to welcome Swyftx as a major partner. Swyftx is an Australian business that operates on a global scale and there are unique ways for our partnership to benefit both organizations… We have a diverse fan base and Swyftx brings an opportunity to promote the game to a wider audience,” NRL CEO Andrew Abdo said.

The deal carries NRL, Women’s National Rugby League (NRLW), finals, State of Origin, and All-Star games. As part of the deal, the Swyftx name will be displayed on LED signage in stadiums and virtual signage live broadcasts, and the league’s decision board will also be named ‘Swyftx Bunker’ starting in 2023.

Founded by Alex Harper and Angus Goldman in 2018, and based in Brisbane, Australia, Swyftx is popular option among investors, offering over 260 digital assets including Bitcoin and Ethereum. The partnership serves as a watershed moment for Swyftx, which will now become the official crypto exchange partner of the mainstream sporting league, NRL.

“This is a defining partnership for the NRL and Swyftx and represents a major milestone for the Australian crypto industry,” Swyftx CEO Ryan Parsons said.

Crypto exchanges have been pouring huge amounts of money into sporting deals to bring the asset class to a larger audience. Partnerships between the two have become common in recent times, and the Australian market has not been left out.

Last October, the Australian Baseball League club, Perth Heat, revealed plans to pay players and staff in Bitcoin and also said it was open to accepting digital assets for sponsorship deals. In another development in January, mainstream crypto exchange Crypto.com struck a partnership deal with the Australian Football League (AFL).