SWC CEO Andrew Webley Confirms Bitcoin Buy and Rebrand Plans

Andrew Webley, CEO of The Smarter Web Company, has confirmed new Bitcoin purchases and progress toward the firm’s upcoming rebrand. In his latest weekly update, Webley shared key developments from what he described as “a tough week share price wise.” But one that left the company in a stronger position overall.

SWC Adds to Bitcoin Treasury

SWC added 4 Bitcoin to its growing digital asset treasury this week. This marks another step in the company’s Bitcoin-focused strategy. Webley said the firm’s quarter-to-date Bitcoin yield stands at 1.74%. Which he described as “not terrible” when compared to sector averages. The company’s continued Bitcoin accumulation reflects its commitment to building long-term value. Through sound treasury management, even amid current market volatility.

The additional purchase follows a recent £0.3 million raise through a Subscription Agreement, often referred to as an “ATM-style” facility. Andrew Webley emphasized that the raise was modest and “used with restraint.” It aligns with SWC’s cautious capital management approach.

Despite SWC’s share price remaining under pressure. Webley pushed back against market sentiment that values the company below its net asset value (mNAV). “That is what the market currently believes we are worth. I disagree,” he stated. He expresses confidence that investor recognition will grow as the company continues to deliver results.

Rebrand Project Nearing Completion

One of the major highlights of Andrew Webley’s update was the progress on SWC’s rebrand project. Which appears close to completion. The CEO said the new website and creative assets are “taking shape nicely.” With a possible launch expected before the end of the year. The rebrand aims to modernize SWC’s corporate identity while aligning it more closely with its Bitcoin focused mission. 

“All the other elements within the rebrand project are getting much closer,” Webley noted. Hinting at broader structural and visual changes coming soon. In addition to internal projects, Webley revealed that several other initiatives remain confidential for now but are actively in progress. “We have several important projects consuming most of my time,” he said. The CEO suggests new developments could be unveiled in the coming months.

Strengthening Investor Relations and Community

Throughout his post, Andrew Webley praised the SWC investor community. He thanked several supporters by name and acknowledged their engagement online and at recent events. He highlighted the community-led “Smarter Dash” initiative. It’s a website created by investors to promote transparency and collaboration.

This week, Webley also participated in a live X Spaces session with Jesse Myers. He answers investor questions and discusses the company’s progress. “We collect the main questions from investors and discuss them – aiming to answer with as much transparency as possible,” he said. Webley’s ongoing communication with shareholders. Through social media and public appearances. He underscores his commitment to maintaining trust during a period of market uncertainty.

Looking Ahead: Aquis Showcase and Future Plans

SWC is preparing for greater visibility in the coming weeks. Specifically, Webley will represent the company at the Aquis Showcase 2025. This event will be held on November 19 at the Royal College of Surgeons in London. In addition, the event features live company pitches and Q&A sessions with investors. Andrew Webley encouraged supporters to attend and vote for SWC as the “Best Listed Company on Aquis.” He cited, therefore, the company’s achievements throughout 2025 as a strong case for recognition.

Despite current market headwinds, Webley remains optimistic. “Investing in a Bitcoin treasury company requires belief in Bitcoin and belief in management,” he said. “We are working tirelessly on the mission, and we are more confident than ever.” As SWC continues its Bitcoin accumulation, prepares its rebrand, and expands investor engagement. Consequently, the company appears to be positioning itself for renewed momentum heading into the final months of 2025.