SWC Appoints Coinbase Institutional as Bitcoin Custody Partner

The Smarter Web Company (SWC), a London-listed technology firm and the UK’s largest publicly traded company holding Bitcoin. It has appointed Coinbase Institutional as one of its new Bitcoin custody partners. The move is designed to boost the security and resilience of its growing Bitcoin treasury. It further strengthens its leadership in the corporate Bitcoin ecosystem. Since its listing on the Aquis Stock Exchange in April 2025. SWC has quickly become one of the fastest growing Bitcoin treasury companies in the world. 

By adding Coinbase Institutional to its list of partners, the company aims to reinforce its treasury infrastructure with institutional grade custody. And trading solutions provided through Coinbase Prime. The company has already been working with other custodians to safeguard its Bitcoin holdings. Now, with Coinbase in the mix, SWC is adopting a multi custodian model. This approach reduces risks, spreads responsibilities across trusted providers. It ensures that shareholder interests are protected with strong governance and transparency.

Why Coinbase?

Coinbase Institutional is known globally as a trusted custodian of digital assets. For over 13 years, it has safeguarded billions of dollars’ worth of crypto. It developed a reputation for security, regulation and advanced trading tools. SWC CEO Andrew Webley explained the decision, “Coinbase has established itself as one of the most respected and regulated players in the digital asset space. Their institutional-grade custody solutions and execution infrastructure are an ideal fit for our strategy. We are delighted to welcome them as a partner to help us scale securely and responsibly.”

From Coinbase perspective, the partnership highlights the platform growing role as a bridge between traditional finance and the digital asset world. Lauren Abendschein, Global Head of Institutional Sales at Coinbase, commented: “Coinbase has been a trusted custodian of digital assets for over 13 years. As a leading S&P 500 company, Coinbase Institutional is proud to add The Smarter Web Company to the list of institutions, asset managers, hedge funds, and banks that trust our services.”

The Company’s Growth Vision

While Bitcoin treasury management is now a central pillar of its strategy. SWC core business remains web design, development and online marketing. The company generates revenue from client fees, annual hosting charges and optional monthly marketing packages. At the same time, SWC is pursuing an acquisition strategy. It aims to grow by buying other businesses. That can expand its client base or increase recurring revenue. 

The directors have stressed that acquisitions will only take place when timing and conditions are right. In 2023, SWC also adopted a policy of accepting Bitcoin payments from clients. This signals its long term belief in the role of Bitcoin in the global financial system. Over time, the company has woven Bitcoin into its operations and its corporate strategy. This dual focus is building its traditional business while expanding its Bitcoin treasury. This makes it unique among the listed UK firms.

Looking Forward

The appointment of Coinbase Institutional marks a new stage in SWC journey. With multiple custodians now protecting its assets, the company is well-positioned to handle risks. While continuing its rapid expansion in the Bitcoin treasury space. At the same time, SWC is keeping an eye on its broader growth goals. From organic business expansion to strategic acquisitions. 

By balancing innovation with careful risk management. The company is aiming to create long term value for investors. While shaping best practices in Bitcoin treasury management. For shareholders and the wider market, this partnership shows that SWC is not only committing to holding Bitcoin. But also determined to manage it with the same standards of governance. Additionally, the public expects transparency from any leading company.