Strategy Adds 4,020 BTC to Treasury, Total Holdings Reach 580,250 Bitcoin in Record-Breaking Accumulation

Strategy™ (formerly MicroStrategy), the world’s largest Bitcoin treasury company, has announced the acquisition of 4,020 BTC between May 19–23, 2025, for approximately $427.1 million. The purchase was executed at an average price of $106,237 per BTC, reflecting Strategy’s bold execution strategy during the current bullish cycle. This brings the firm’s total holdings to 580,250 BTC, acquired at an average price of $69,979 per bitcoin.

The company now controls nearly 3% of Bitcoin’s total 21 million supply, with holdings valued at over $63 billion based on current market prices. This massive reserve has cost Strategy approximately $40.61 billion, generating paper gains of over $22.7 billion year-to-date. The acquisition reflects an assertive move amid 2025’s bullish momentum, with Strategy already realizing a 16.8% BTC yield year-to-date.

Bitcoin Investment Strategy: ATM Programs Fuel Historic BTC Purchase in 2025

Strategy’s recent acquisition was powered by its robust at-the-market (ATM) equity programs launched earlier this year. Through three distinct offerings—MSTR common stock, STRK perpetual preferred shares, and STRF 10% Series A perpetual preferred shares, the company raised a combined $427.1 million. This includes:

• 847,000 MSTR shares sold for $348.7 million
  
• 678,970 STRK shares generating $67.9 million
  
• 104,423 STRF shares raising $10.4 million
  

This followed the announcement of a $2.1 billion ATM offering for STRF, forming part of Strategy’s long-term bitcoin investment strategy to raise up to $84 billion through equities and convertible notes to accumulate Bitcoin through 2027. These diversified fundraising mechanisms demonstrate a clear commitment to expanding Bitcoin exposure without increasing corporate debt. Unlike previous cycles when companies hesitated during volatility, Strategy executed quickly and decisively, converting capital into 4,020 BTC in under a week. The use of equity instruments reflects a calculated approach to enhance shareholder exposure to Bitcoin with minimal balance sheet risk.

Strategy Strengthens Its Lead as Bitcoin Treasury Pioneer

As of May 25, 2025, Strategy holds an unmatched 580,250 BTC, acquired for approximately $40.61 billion. Its Bitcoin treasury approach, rooted in long-term digital capital accumulation, is now intertwined with enterprise analytics powered by AI, positioning Strategy as a hybrid leader across tech and finance.

Image 1 – Strategy Portfolio Tracker

Beyond internal success, Strategy’s model has started shaping the broader institutional narrative. It provides exposure to Bitcoin via equity (MSTR) and income-generating instruments (STRK, STRF), appealing to investors across risk profiles. The growing institutional demand for STRF and STRK demonstrates rising confidence in Strategy’s dual-value approach of BTC yield generation and long-term BTC appreciation.

Why Strategy’s 2025 BTC Accumulation Sets a New Benchmark

Strategy’s accumulation in 2025 stands out not just for its volume, but for its precision in execution. With an average purchase price of $69,979 per BTC, significantly lower than the current market price of $109,884, the company displays sharp financial discipline. This bitcoin investment strategy has yielded a 16.8% return YTD, far outpacing traditional reserve asset performance. According to Bernstein analysts, Strategy’s model has inspired over 70 firms, including Tether-backed Twenty One, KURL, Metaplanet, and Semler Scientific, to establish or expand their own BTC treasuries. The research firm predicts these ‘Strategy copycats’ could add $330 billion to Bitcoin’s market cap over the next five years.

What’s Next for Strategy’s Bitcoin Strategy and Market Influence

With $18.63 billion in remaining MSTR shares and more than $22 billion available via STRK and STRF offerings, Strategy remains well-positioned to expand its Bitcoin treasury. CEO Michael Saylor, known for his aggressive BTC stance, teased further acquisitions via his BTC tracker update on Sunday, writing: “I only buy bitcoin with money I can’t afford to lose.” As more institutions seek digital reserve diversification, Strategy’s bitcoin investment strategy and position as the benchmark in corporate Bitcoin allocation continue to solidify. Its blend of capital markets innovation, operational agility, and bullish conviction cements Strategy as the corporate bellwether for Bitcoin’s next growth phase.