Smarter Web Company Raises £41.2 Million Through Share Offering

The Smarter Web Company revealed on June 26 that it has raised around £41.2 million through a share issue. A total of 14,221,623 new Smarter Web Company shares priced at £2.90 were offered to investors. Tennyson Securities and Peterhouse Capital Limited managed the offering process with institutional and qualified investors. SWC raised approximately £36.27 million from the Bookbuild, and £4.97 million through the Subscription. The total offering exceeded the company’s minimum fundraising goal of £30 million set for this round.

Details of Share Issuance and Trading Admission Procedures

Smarter Web Company share price matched the company’s closing bid on 25 June 2025. The Smarter Web Company issued 1,713,830 shares through Subscription and 12,507,793 shares through the Bookbuild. The notice mentioned that shares are to begin trading at 08:00 on or around 1 July 2025. Final admission is subject to regulatory procedures and standard listing conditions being satisfied. After the issue, the total shares in circulation will rise to 242,467,435 fully paid ordinary shares. These new shares will rank equally with existing ones in voting rights and financial reporting. Investors should use this updated figure when calculating voting power and meeting disclosure requirements. 

Overview of Smarter Web Company’s Core Services and Growth Strategy

The company provides web design, development, and digital marketing services to businesses across different industries. SWC clarified that clients pay initial setup fees and are charged annually for website hosting services. Additional marketing packages are offered on a monthly basis depending on client needs. The firm plans to expand through business acquisitions aligned with its recurring revenue model. Future growth will also depend on the performance of its core service offerings.

In recent years, the company began accepting Bitcoin as a form of client payment. It also added a BTC treasury policy, holding excess reserves in Bitcoin under its financial strategy. This step is part of SWC’s overall asset management policy and not an investment offer in Bitcoin. Regardless, investors must take into account risks such as price volatility, low liquidity, and security risks independently.

Regulatory Status and Risks of Bitcoin Holdings Highlighted by SWC

Smarter Web Company has verified that it does not have the approval of the Financial Conduct Authority (FCA). Bitcoin is also an unregulated asset in the United Kingdom’s financial system. The management has a long-term value belief in Bitcoin but acknowledges challenges like volatility and cyber attacks. The report mentions that regulatory clarity has not yet been provided, and investors should research on their own. The company has stated that it does not offer investment products based on Bitcoin.

Investment in Smarter Web Company shares does not offer direct exposure to Bitcoin. The Bitcoin treasury is part of a wider financial policy and may impact financial performance. SWC said shareholders will not be directly tied to fluctuations in the cryptocurrency’s market value. The strategy reflects diversification rather than a shift from the company’s main business. Digital assets play a secondary role in the company’s financial structure and planning.

Balance Between Traditional Business and Bitcoin Holdings

Smarter Web Company has raised significant capital for business development and acquisitions. Its use of a BTC treasury remains a limited but relevant part of its financial model. SWC continues to focus primarily on its web-based offerings and customer support. Investors must contrast traditional and virtual elements in assessing the company’s future. Financial and regulatory elements remain essential to understanding the company’s evolving capital strategy.