Smarter Web Company Buys 100 BTC, Total Holdings Rise to 2,650
Smarter Web Company, a London-listed tech firm, bought an additional 100 BTC for £9.07M, increasing its total Bitcoin treasury to 2,650 BTC.

Quick Take
Summary is AI generated, newsroom reviewed.
Smarter Web Company (SWC) purchased 100 more BTC at an average price of $120,480, bringing total holdings to 2,650 BTC.
The latest acquisition is part of the firm's long-term "The 10 Year Plan" treasury strategy focused on consistent Bitcoin accumulation.
The company's total Bitcoin investment is now valued at over $282 million, solidifying its status as the UK's largest BTC corporate holder.
CEO Andrew Webley is finalizing Version 2 of the Bitcoin Treasury Dashboard to provide greater transparency to investors.
The Smarter Web Company has expanded its Bitcoin treasury again. It is purchasing an additional 100 BTC as part of its long term strategy. The London listed tech firm confirmed the move through an official RNS announcement on October 13. With this latest purchase, the company now holds 2,650 Bitcoin. This further cemented its position as the UK’s largest publicly traded Bitcoin-holding company.
Building a Long-Term Bitcoin Treasury
The purchase forms part of what the company calls “The 10 Year Plan.” An ongoing treasury policy focused on accumulating Bitcoin over the long term. According to the official statement, the 100 Bitcoins were acquired at an average price of £90,764 ($120,480) per BTC. It brings the total purchase amount to £9.07 million. This addition raises the company’s total Bitcoin investment to £219.57 million. With an average total purchase price of £82,857 ($109,984) per Bitcoin.
Despite Bitcoin volatility, Smarter Web Company has remained consistent in its buying strategy throughout 2025. The company also disclosed a year-to-date BTC yield of 57,718% and a quarter-to-date yield of 0.58%. This reflects the strength of its Bitcoin holdings in a year marked by growing institutional adoption.
CEO Highlights Transparent Growth
CEO Andrew Webley shared additional context on X (formerly Twitter). Noting that this marks the 24th Bitcoin purchase since the company public listing in April. The company had previously announced a purchase of 25 Bitcoin just a week earlier. This demonstrates its commitment to gradual accumulation rather than large, one-off buys. Webley also revealed that the team is currently finalizing work on Version 2 of its Bitcoin Treasury Dashboard.
This tracks the firm’s Bitcoin performance in real time. The updated dashboard is expected to be released in the coming weeks. It offers more transparency into the company’s digital asset management. As of October 12, the tracker valued Smarter Web Company Bitcoin holdings at around $282.7 million. It reflects the increase in Bitcoin market price and the company’s continued accumulation strategy.
Strengthening Its Position in Bitcoin Treasury Space
The Smarter Web Company approach stands out in the UK’s corporate landscape. Where few publicly traded firms have adopted Bitcoin as a treasury reserve asset. By steadily acquiring Bitcoin through regular purchases. The company is aligning itself with global pioneers like MicroStrategy, which use Bitcoin as a long term store of value. The company has stated that its strategy is not driven by short-term speculation. But by confidence in Bitcoin long term role in the global financial system. This policy has drawn interest from investors and crypto enthusiasts. Those who view Smarter Web Company as a leading example of Bitcoin adoption within traditional finance.
A Growing Vision for Digital Integration
Beyond its Bitcoin holdings, Smarter Web Company continues to expand its web design, development, and digital marketing services. Clients pay a combination of setup, hosting, and marketing fees. This helps generate stable recurring revenue. A base that supports its Bitcoin acquisition strategy. The company focuses on transparency, combined with its steady accumulation of Bitcoin. This paints a clear picture of long-term vision rather than hype.
With 2,650 Bitcoin now secured, Smarter Web Company has strengthened its balance sheet and its identity as a forward-thinking, Bitcoin powered enterprise. As the firm continues to build its digital and financial infrastructure. It’s becoming a rare example of how a traditional business can merge everyday tech services with modern, blockchain based asset management.

Follow us on Google News
Get the latest crypto insights and updates.