Smarter Web Company Adds 50 BTC, Treasury Tops 2,100 Bitcoin
The Smarter Web Company has acquired 295 BTC for £26.26M, boosting its total Bitcoin holdings to 2,395 under its “10 Year Plan.”

Quick Take
Summary is AI generated, newsroom reviewed.
The Smarter Web Company buys 295 BTC at £89,000 each, spending £26.26M.
Total Bitcoin holdings now reach 2,395 BTC, worth £197.35M in acquisition cost.
Purchase aligns with the firm’s “10 Year Plan” to steadily expand its Bitcoin treasury.
The Smarter Web Company has strengthened its Bitcoin treasury with the purchase of 295 BTC. Reinforcing its long-term commitment to digital asset accumulation under its “10 Year Plan.” The company acquired the additional Bitcoin at an average price of £89,000 ($119,412) per BTC. This represents a total investment of £26.26 million. With this purchase, Smarter Web Company’s holdings now stand at 2,395 BTC, valued at a total acquisition cost of £197.35 million.
The company’s average purchase price across all holdings is £82,399 ($110,555) per Bitcoin. Management reported a year-to-date Bitcoin treasury yield of 55,069% and a 30-day yield of 76%. Approximately £700,000 in cash remains available for future Bitcoin purchases.
Strategic Positioning and Business Focus
Smarter Web Company is known for its web design, development, and online marketing services, and views Bitcoin as a strategic treasury asset. Since 2023, it has accepted Bitcoin payments and integrated the asset into its core financial strategy.
The firm continues to pursue organic growth alongside an acquisition strategy. They target businesses that can expand their client base and recurring revenues. Acquisitions will only proceed when timing and opportunities align with board approval.
CEO Insights and Treasury Transparency
Recently, CEO Andrew Webley shared updates on the company’s Bitcoin treasury dashboard via social media. He expressed pride in its transparency and usability for investors, noting upcoming enhancements. Among them is the integration of a proprietary P/BYD metric, developed by @Croesus_BTC, to provide deeper performance insights.
The dashboard, available on the company’s investor site, offers a clear view of Bitcoin holdings, valuations, and key performance indicators, underscoring Smarter Web’s commitment to open investor communication.
Funding Update Preceding Bitcoin Purchase
On August 11, the company announced it had raised £7.63 million from the placement of 3,452,086 new ordinary shares at an average price of £2.21 per share. Settlement for approximately 97% of the proceeds is expected this week. The capital raise formed part of a subscription agreement executed between July 28 and August 8, 2025. This fresh capital strengthens the company’s position to execute both its operational goals and Bitcoin accumulation strategy.
Market Outlook
With its latest Bitcoin purchase and transparent reporting tools, SWC appears well-positioned to continue growing its treasury. While pursuing its core business ambitions. The strategy reflects the company’s conviction in Bitcoin’s role in the future of global finance. Aligning investor confidence with a bold long-term vision.

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