Smarter Web Buys £15.2M in Bitcoin Under Decade-Long Treasury Plan

On July 1, The Smarter Web Company announced the purchase of 230.05 Bitcoin as part of its long-term treasury policy. The average purchase price was £78,103 per BTC ($107,126), amounting to a total spend of £17,967,595. This latest acquisition brings the company’s total Bitcoin holdings to 773.58 BTC. It is valued at £60,356,259 based on its cumulative average purchase price of £78,022 per Bitcoin. The purchase is in line with its previously announced “10-Year Plan,” a strategy that integrates Bitcoin accumulation into its long-term financial vision. According to the announcement, the company still holds approximately £38 million in cash reserves earmarked for potential future Bitcoin investments.

The 10-Year Plan and Financial Background

The “10-Year Plan,” was originally disclosed via regulatory news in April 2025. It outlines the company’s blueprint for balancing organic growth, strategic acquisitions, and digital asset integration. The plan signals a shift from conservative cash management toward a diversified approach that includes exposure to Bitcoin as a treasury reserve. Smarter Web Company has continued to raise capital to support its goals.

Most recently, it completed a £41.2 million fundraising round announced on June 26 through a combination of Bookbuilds and Subscriptions. This followed earlier fundraising of £3.8 million and an additional 7 million shares offered under a June 19 Subscription Agreement. Altogether, these capital injections have introduced an estimated £45 million (before expenses) into the company. With a reported 9.07% dilution to existing shareholders, including the directors.

Directors’ Shareholdings Update

Following these fundraising activities, updated director holdings were provided. CEO Andrew Webley and family now hold 27,418,732 shares (11.31%), down from 12.42% due to dilution. Other directors, including Tyler Evans, Mario Visconti, and Sean Wade, maintain their existing holdings, which now represent slightly lower percentages post-dilution.

Why Bitcoin? Company’s Belief in Digital Value

Smarter Web Company began accepting Bitcoin payments from clients in 2023 and has since treated BTC as a core part of its asset management strategy. The board believes Bitcoin plays a significant role in the future of global finance and seeks to accumulate it as a long-term store of value. As part of this ongoing strategy, the company has been steadily expanding its BTC treasury.

On 24 June 2025, it purchased 196.90 BTC. This was followed by a larger acquisition of 230.05 BTC on 1 July 2025, bringing total holdings to 773.58 BTC. These purchases were supported by a robust fundraising strategy, including a £41.2 million capital raise completed on 26 June through an Accelerated Bookbuild and Subscription.

The company is clear in stating that its Bitcoin holdings do not constitute an investment offering, and shareholders do not gain direct exposure to Bitcoin price movements. Instead, the BTC treasury is treated as part of internal capital allocation. That is separated from client-facing products or shareholder instruments.

Risks and Regulatory Status

Despite confidence in Bitcoin’s potential, the company issued a clear disclaimer: Smarter Web Company is not regulated by the Financial Conduct Authority (FCA). Bitcoin remains an unregulated asset in the UK. The board acknowledged several risks, including volatility, liquidity constraints, cyberattacks, and potential financial crime associated with crypto assets. Investors are urged to conduct their own due diligence and recognize that while Bitcoin may offer upside, it also carries unique systemic and operational risks.

A Hybrid Growth Model

Smarter Web Company continues to operate its core business, which includes web design, hosting, and digital marketing, utilizing a recurring revenue model. The BTC strategy, though prominent, remains secondary to its service offerings. This dual approach reflects the company’s broader positioning: traditional growth with a forward-leaning digital hedge. As Bitcoin adoption continues across sectors, Smarter Web Company’s treasury policy may serve as a case study in balancing innovation and fiscal caution.