Simon Gerovich Says Bitcoin Adoption Needs Bold Management Teams

CEO of Metaplanet Simon Gerovich shared a truth about corporate Bitcoin adoption. He said, “The gap between companies holding Bitcoin and those that don’t isn’t about conviction in the asset.” He added, for most firms, Bitcoin is simply never discussed at all. It is not debated in boardrooms, it is not rejected after analysis but ignored.

The gap between companies holding Bitcoin and those that don’t isn’t about conviction in the asset. For most companies, Bitcoin is not even a conversation. Not debated and rejected, just never discussed. The few management teams that seriously consider it have already crossed a…

— Simon Gerovich (@gerovich) January 17, 2026

Gerovich said that the few management teams who do take Bitcoin seriously cross a difficult line. They accept that markets may misunderstand them for years while they execute a long term plan. He said, that mindset is rare. That is why only a handful of companies worldwide are building Bitcoin treasuries today. Metaplanet is one of those few.

Metaplanet’s Bold Bitcoin Strategy

Metaplanet has become Asia’s largest public company Bitcoin holder. As of early 2026 the company holds around 35,102 BTC. Which makes it one of the biggest corporate holders in the world. In late 2025, Metaplanet made headlines after buying more than 4,200 BTC in a single purchase worth about $451 million. The company has been adding Bitcoin steadily and openly. Even during times when the market was weak and sentiment was negative.

Simon Gerovich has been clear about the company’s long term goal. Metaplanet wants to hold around 100,000 BTC by the end of 2026. By 2027, it aims to reach as much as 210,000 BTC. Which would be close to 1% of the total Bitcoin supply. This is not a short term trade, it is a full company strategy.

Why Most Companies Never Even Talk About Bitcoin

Simon Gerovich believes the biggest barrier is not fear but inertia. Most companies follow old playbooks, they focus on buybacks, dividends and traditional cash management. Bitcoin does not fit into their usual thinking. So it never enters the conversation.

For management teams even suggesting Bitcoin can feel risky. Boards worry about headlines. Executives worry about being blamed if the price drops. Investors question volatility and only a few leaders are willing to accept years of criticism and doubt while sticking to a long term vision. That is the real test according to Gerovich.

Following the Path of Early Pioneers

Metaplanet is following a path first made famous by MicroStrategy in the US. When MicroStrategy started buying Bitcoin in 2020, many investors mocked the move. Today, the company is seen as a pioneer and its stock has delivered massive returns over time.

Gerovich believes Bitcoin is a long term hedge against currency debasement and rising global debt. He also sees it as digital capital that can strengthen company balance sheets for decades. Metaplanet has even generated extra income through Bitcoin related strategies without selling its core holdings. This shows that Bitcoin can be a reserve asset and a financial tool.

A Small Group Leading a Big Shift

Currently, only a handful of companies worldwide are brave enough to build Bitcoin treasuries. But that may change. As regulations become clearer and more success stories emerge, more executives may finally start the Bitcoin conversation. When that happens, people may see early adopters like Metaplanet as visionaries. For Simon Gerovich, the message remains simple. Real innovation requires courage; sometimes, the leader must willingy accept being misunderstood before the world proves them right.