Ripple’s Powerful Commercial Ignites Investors: Here’s Why the XRP Community Is Talking

Ripple’s latest commercial has sparked fresh excitement within the XRP community, commonly known as the XRP Army. But here’s the twist, this so-called “new” ad isn’t new at all. It was first released in December 2024 and has recently made a comeback online, leaving the XRP community wondering if Ripple is hinting at something bigger for its token and its ecosystem. 

The Commercial’s Message: Precision Over Hype

The 90-second ad delivers a powerful, reflective message. A calm, philosophical voiceover describes how nature thrives on precision and intentional design rather than randomness or luck. “Progress is not a product of happy accidents,” the narrator says. “It’s the result of years of innovation, intuition, and adaptation.”

The message Ripple delivers is loud and clear—lasting success doesn’t come easy. After years of regulatory challenges and market turbulence, this ad feels like a quiet reminder of Ripple’s determination and the bigger picture. It’s a reminder that Ripple is here to stay, building thoughtfully for a future where digital assets like XRP play a vital role in global finance.

XRP Community Reacts: New or Old?

The resurfacing of the commercial ignited plenty of chatter online. Edo Farina, CEO of Alpha Lions Academy and a well-known crypto influencer, shared the ad on social media on March 16, 2025, calling it a “HUGE new Ripple $XRP commercial.” His post went viral almost instantly, sparking excitement among XRP holders who assumed Ripple had just launched a fresh marketing campaign.

However, some eagle-eyed members of the XRP community quickly stepped in to clarify that the commercial wasn’t new. One user on X, going by the handle C4, pointed out, “It’s a commercial from December. Check their page—it’s literally pinned.” This revelation shifted the conversation, raising questions about Ripple’s marketing strategy and why the ad was making rounds again.

RLUSD: Ripple’s Quiet Push Into Stablecoins

Interestingly, the ad originally aimed to promote Ripple’s stablecoin, RLUSD, which quietly launched in December 2024. RLUSD is pegged to the U.S. dollar and fully backed by cash, government bonds, and other equivalents. It’s designed to offer stability, instant global payments, and seamless access to real-world assets, exactly the kind of utility Ripple has been striving to bring to the crypto space.

Ripple’s move into stablecoins puts it in direct competition with giants like Tether (USDT) and USD Coin (USDC). The ad’s resurgence, whether intentional or accidental, may help shine a fresh spotlight on RLUSD as Ripple strengthens its footing in the digital payments sector.

Ripple’s Marketing: Genius or Mistake?

The commercial’s reappearance has sparked a debate: Was this a strategic move by Ripple, or just an accidental wave of social media hype? Either way, it shows how eager the XRP community is for updates and signals from Ripple, especially as the crypto market heats up heading into 2025.

What’s clear is that Ripple continues to evolve, pushing beyond XRP toward stablecoins and other financial innovations. Whether through planned campaigns or viral resurgences, Ripple remains a major player worth watching closely.