Pump(dot)Fun Makes a Bold Move – Can It Save DOGE and the Memecoin Market?

The memecoin market has been under intense pressure lately—but a bold reboot by Solana’s Pump(dot)Fun could mark a major turning point, not just for its future, but possibly for Dogecoin (DOGE) and the wider meme ecosystem too.

In a surprising move, Pump(dot)Fun has quietly relaunched its live-streaming feature—only for 5% of its users. The announcement, made via Solana Floor’s official X account, comes after months of silence following the feature’s removal due to controversial and harmful content. This limited relaunch isn’t just technical; it’s symbolic. In a market increasingly dominated by fear and decline, it could be the spark that reignites memecoin engagement.

What Changed—and Why It Matters

Back in early 2025, Pump(dot)Fun shut down its live-streaming functionality amid growing concerns about abusive, graphic, and illicit content circulating through its platform. The decision was abrupt but necessary. The integrity of the Solana-based memecoin launchpad was at stake.

Now, under fresh guidelines and equipped with industry-standard content moderation systems, live streaming is cautiously making its return.

Alon Cohen, a key figure behind the project, stated, “Pump fun live streaming has been rolled out to 5% of users with industry-standard moderation systems in place and transparent guidelines.” The goal? To foster valuable, engaging content while slamming the door shut on harmful uploads involving violence, adult content, or abuse of any kind.

Pump(dot)Fun’s Numbers Still Command Respect

While most memecoins—including DOGE—are reeling from bearish pressure, Pump(dot)Fun continues to post serious numbers. According to DeFiLlama, the platform earned $1.46 million in intraday fees and generated $1.04 million in revenue, with a jaw-dropping $619.87 million in all-time collections.

However, not all indicators are up. DappRadar reports that Pump(dot)Fun’s Total Value Locked (TVL) has dipped 5.31%, now sitting at $34.47 million. Its 24-hour trading volume remains strong at $317.94 million, but these figures reflect a tense market atmosphere. The current token spread includes 48.91% in SOL, followed by USDC (14.39%), another USDC variant (13.05%), and USDE (12.83%).

Can This Move Help DOGE?

Let’s be clear: DOGE hasn’t had it easy lately. A steep 20% drop, fading social interest, and a sharp fall in active addresses have all painted a grim picture. But if Pump(dot)Fun’s content-centric pivot proves successful, it could inspire a wider memecoin revival.

Dogecoin has long been a symbol of the meme movement—but with declining engagement and mounting sell pressure, it’s struggling to stay relevant. Reintroducing high-energy, creator-driven livestreaming could fuel fresh attention, not just for Pump(dot)Fun, but for DOGE itself, indirectly benefiting from renewed memecoin enthusiasm.

Meanwhile, the Market Bleeds

Unfortunately, these glimmers of hope come amid broader crypto carnage. The overall crypto market cap sits at $2.44 trillion—down 8% in the past 24 hours, with $169.95 billion in trading wiped off the board. The crypto fear and greed index has plunged to 17, signalling extreme fear among traders.

Memecoins have taken a beating: their market cap sits at $39.74 billion, down 13.4% in one day. However, the volume has spiked to $8.5 billion—a 205% increase, suggesting speculators may be preparing for a volatile turnaround.

Notably, coins like Fartcoin, Kava, and DAI have emerged as the day’s unlikely winners. Meanwhile, giants like Zcash, Maker, and Litecoin are bleeding alongside DOGE.

Final Thoughts

Pump(dot)Fun’s cautious return to live streaming may look small on paper—but it’s big in meaning. In a market desperate for new momentum, content-driven community tools could be the lifeline DOGE and its memecoin allies need.

With the spotlight back on memecoins, all eyes now turn to whether this bold reboot can reignite the flame—or if DOGE and friends continue their slow drift into irrelevance.