Metaplanet Taps Eric Trump as Strategic Advisor for Bitcoin Push

Metaplanet, a Tokyo-based investment firm focused on Bitcoin, has announced the appointment of Eric Trump to its newly created Strategic Board of Advisors. The company said the move is part of a broader strategy to position itself as a major corporate holder of Bitcoin and to advance digital asset adoption globally.

According to Metaplanet, the board will bring together global business figures who support the Bitcoin ecosystem. Eric Trump is the first confirmed member. 

*Metaplanet Appoints Eric Trump to Strategic Board of Advisors* pic.twitter.com/v3CaFgLJkW

— Metaplanet Inc. (@Metaplanet_JP) March 21, 2025

In a public statement shared on March 21, CEO Simon Gerovich said, “His business acumen, connection to the Bitcoin community, and global experience in hospitality and finance will support our goal of becoming a leader in the Bitcoin economy.”

Trump’s Role Aligns with Metaplanet’s Bitcoin Expansion Strategy

While the firm did not detail Eric Trump’s specific duties, it noted his experience in real estate, finance, and brand development. The company described him as a “recognized entrepreneur who supports digital asset innovation and adoption.”

Gerovich stated, “This appointment is part of our plan to build a team of advisers with deep knowledge of business and digital finance who can help shape Metaplanet’s long-term direction.” The announcement also noted that the board would include individuals committed to supporting Bitcoin-focused initiatives worldwide.

Metaplanet is thrilled to welcome Eric Trump to our newly formed Strategic Board of Advisors. His business expertise and passion for BTC will help drive our mission forward as we continue building one of the world’s leading Bitcoin Treasury Companies.

Welcome aboard @EricTrump! pic.twitter.com/c0bpC1ojcg

— Simon Gerovich (@gerovich) March 21, 2025

Eric Trump’s involvement in digital assets extends beyond this role. He has been connected to the Trump family’s World Liberty Financial platform, which has completed two token sales and raised $550 million. According to Arkham Intelligence, the platform currently holds around $80.8 million in crypto assets.

Metaplanet Boosts Bitcoin Holdings with Fresh Acquisition

As recently reported by Coinfomania, Metaplanet confirmed the purchase of an additional 150 Bitcoin for approximately ¥1.9 billion (about $12.5 million). The purchase was shared publicly through a filing posted on X, which included documentation of the acquisition at an average price of ¥12,526,226 per Bitcoin.

This latest acquisition brought the firm’s total Bitcoin holdings to 3,200 BTC, now valued at close to $265 million. Metaplanet has been increasing its Bitcoin reserves since its first purchase in April 2024. It aims to hold at least 10,000 BTC by the end of 2025.

To support this effort, the firm has also issued bonds and adopted other financial instruments to accelerate its accumulation strategy. Since the beginning of 2025, Metaplanet has acquired over 1,200 BTC, signaling a much faster pace than in the previous year.

Bitcoin-Focused Strategy Drives Market Response

Following the announcement of Eric Trump’s appointment, Metaplanet’s shares rose by 17.8% on the Tokyo Stock Exchange within the first 80 minutes of trading on March 21. The company is currently listed among the top corporate Bitcoin holders, ranking 12th, according to BitcoinTreasuries.net.

Metaplanet stated that its long-term objective is to integrate Bitcoin into its business model as a core asset. The company has indicated it will continue seeking advisory and institutional support to expand this approach.