Metaplanet Buys 797 More BTC as Bitcoin Strategy Intensifies

Japan’s Metaplanet is going all in on Bitcoin. The company just bought 797 more BTC for about $93.6 million, according to its  CEO Simon Gerovich, who shared the update on X. As noted by Wu Blockchain, the purchase was made at an average price of $117,451 per coin, bringing Metaplanet’s total Bitcoin holdings to a massive 16,352 BTC as of July 14, 2025. That’s worth well over $1.9 billion at current market prices.

A Big Bet on Bitcoin’s Future

Metaplanet has been buying Bitcoin since early 2024, and it’s clear they’re not slowing down. While many companies are still testing the waters, Metaplanet is fully diving in. Their goal? To protect their balance sheet from inflation and invest in what they see as the future of money.

“We don’t see this as a gamble,” Gerovich said in an earlier interview. “We believe Bitcoin is here to stay, and we want to be ahead of the curve.”

Buying Even as Prices Rise

What’s interesting about this latest move is that Bitcoin isn’t cheap right now. In fact, it’s near record highs. But that hasn’t scared Metaplanet away. Their new purchase price of $117,451 per BTC is much higher than their overall average of $100,191, but they’re still buying more.

That shows real confidence in Bitcoin’s long-term value. Rather than trying to time the market, Metaplanet seems focused on building a strong position for the future.

A New Kind of Corporate Strategy

Metaplanet’s approach is reminding many people of MicroStrategy, the U.S. company that made headlines for buying billions in Bitcoin over the past few years. Like MicroStrategy, Metaplanet is becoming known more for its Bitcoin holdings than for its original business.

This kind of strategy is still rare, especially in Asia. But it’s catching attention, and it could open the door for other companies to follow.

Why Japan Makes It Possible

Japan’s clear and supportive crypto regulations are a big reason why Metaplanet can move so boldly. Unlike in many countries, Japanese companies have the legal clarity to buy and hold digital assets like Bitcoin.

That means Metaplanet doesn’t have to worry about confusing laws or sudden crackdowns. Instead they can stay focused on their plans and communicate openly with shareholders.

What This Means for Investors

Metaplanet is taking a big risk, but it is also showing great vision. Bitcoin is known for being volatile, so their path won’t really be smooth. Still, their actions are based on a clear belief that Bitcoin will continue to grow in value and importance over time.

For now, Metaplanet’s message is simple: they’re not waiting for the future of finance to come to them. They’re reaching towards it, one Bitcoin at a time.