Metaplanet Buys 780 BTC, CEO Gerovich Boosts Holdings to 17K+

Metaplanet Inc., the Tokyo-listed firm doubling down on Bitcoin, announced Monday that it has acquired an additional 780 BTC. The purchase totals approximately ¥13.666 billion, or about ¥17.52 million per BTC.

This move pushes the company’s total Bitcoin holdings to a staggering 17,132 BTC. That solidifies its position as one of Asia’s most aggressive corporate Bitcoin holders. The average purchase price across all acquisitions now stands at ¥14.78 million per BTC.

CEO Simon Gerovich’s Strategy Is Paying Off

Under CEO Simon Gerovich, Metaplanet has leaned hard into its Bitcoin-first strategy, turning its treasury operations into a full-on business unit. Since the start of 2025, the company has achieved a jaw-dropping BTC yield of 449.7%. Translation: the plan to grow value via Bitcoin instead of yen-based assets is more than working.

“We’re not just buying Bitcoin. We’re engineering shareholder value in digital assets,” Gerovich stated on X (formerly Twitter), highlighting the company’s growing Bitcoin reserves.

BTC Yield Takes Center Stage

Metaplanet doesn’t just hoard BTC, it tracks it like a hawk. The firm uses “BTC Yield” as a key performance indicator. It measures how much BTC the company owns per fully diluted share. As of July 28, that figure had jumped 22.5% for Q3 alone.

The company calculates BTC Gain (in Bitcoin) and BTC ¥ Gain (in yen) to show how much value it’s added through BTC alone, excluding share dilution. For July, Metaplanet’s BTC ¥ Gain sits at ¥52.5 billion. That’s not pocket change.

Bitcoin as a Business Model

Since launching Bitcoin Treasury Operations in December 2024, Metaplanet has strategically scaled its BTC stash using capital markets and operating income. Recent funding came from stock option exercises and early bond redemptions, part of a larger play to pivot its business model around Bitcoin accumulation.

While critics warn of crypto volatility, Metaplanet seems unfazed. It’s playing the long game, and for now, that game is winning. Whether this BTC obsession is genius or madness remains to be seen. But with 17,132 Bitcoin and counting, Metaplanet is making one thing crystal clear: it’s betting its future on digital gold.