Metaplanet Buys 775 BTC, Bitcoin Holdings Rise to 18,888

Metaplanet Inc., a Tokyo-listed company, has announced the purchase of an additional 775 Bitcoin, bringing its total holdings to 18,888 BTC. The acquisition, disclosed on August 18, reflects the firm’s ongoing commitment to Bitcoin as a core part of its treasury operations. The latest purchase was made at an average price of 17,720,023 yen per Bitcoin, with an aggregate cost of 13.73 billion yen. Following the acquisition, the company’s Bitcoin holdings are valued at 284.09 billion yen. With an average purchase price of 15,041,118 yen per Bitcoin. 

President and CEO Simon Gerovich marked the milestone with a message on X, writing: “18,888 BTC. Onward and upward.” His post, which also featured the Japanese phrase “前進、そして飛躍” (forward, and leap), underlined both the symbolic and strategic weight of the move.

Performance Metrics Point to Strong Growth

Metaplanet has introduced unique metrics, BTC Yield, BTC Gain, and BTC ¥ Gain, to help investors evaluate its Bitcoin strategy. BTC Yield measures the percentage change in Bitcoin holdings relative to fully diluted shares. Additionally, BTC Gain translates that yield into additional holdings, excluding the effect of share dilution. BTC ¥ Gain expresses this performance in yen terms, giving shareholders a direct sense of financial impact.

The company’s BTC Yield has demonstrated significant growth across recent quarters. Between October and December 2024, the figure surged to 309.8%. Followed by 95.6% in the first quarter of 2025 and 129.4% in the second quarter. For the current period, July 1 to August 18, 2025, the company reports a BTC Yield of 29.3%.

Rising Investor Interest

The firm’s strategy of accumulating Bitcoin has steadily attracted investor attention. Since mid-2024, Metaplanet has expanded its treasury in line with its stated belief that Bitcoin can serve as a hedge and long-term asset. The company’s disclosures show that its fully diluted shares have also increased. From 181 million in September 2024 to more than 717 million by August 2025. Even with this dilution, the rise in Bitcoin per share highlights the scale of its acquisitions and the strength of its treasury performance.

Looking Ahead

Metaplanet’s latest purchase highlights its steady belief in Bitcoin’s long-term role. Reaching 18,888 BTC is more than a numerical milestone; it’s a marker of discipline and ambition in the company’s strategy. With this move, Metaplanet strengthens its position as one of Japan’s leading corporate Bitcoin holders.  The focus now shifts to how the firm will manage future purchases while navigating market swings. For its leadership, however, the message remains consistent: Metaplanet views its growth and Bitcoin’s rise as deeply connected.