Méliuz, a Brazilian fintech company, is expanding its Bitcoin strategy by proposing that it will make Bitcoin a flagship asset in its corporate treasury. This follows the company’s recent investment of $4.1 million for 45.72 BTC, which accounted for 10% of its cash reserves. There is a shareholder meeting coming up on May 6, where they will decide through voting whether to formally add Bitcoin investments to the company’s official business objectives.

Strategic Shift in Treasury Management

As reported by Reuters, Méliuz said on Monday that bitcoin will be the central asset in its treasury strategy. The company will hold a shareholder meeting on May 6, 2025, to cast a vote on adding bitcoin investments to its corporate objectives. Méliuz recently submitted a document detailing its plans to further integrate Bitcoin into its financial plan, transforming it from a reserve asset to a central investment. This action has garnered considerable regional attention, setting a precedent for other Brazilian public companies considering similar actions.

Earlier this year, Méliuz made history as Brazil’s first publicly traded company to add Bitcoin to its balance sheet, signaling a major shift in its financial strategy. The company allocated 10% of its cash reserves to the cryptocurrency, acquiring 45.72 BTC for approximately $4.1 million, at an average price of $90,926 per Bitcoin. Chairman Israel Salmen highlighted the company’s dedication to creating lasting value, saying:

“We view Bitcoin as a long-term store of value. Our intention is not to sell the BTC we’ve acquired. We’re not traders; our goal is to build long-term value.”

This decision reflects Méliuz’s vision for long-term thinking about digital currencies, which he believes to be more than short-term bets. Instead of depending on short-term fluctuations in the market, the firm will leverage bitcoin to diversify its financial profile and boost long-term returns, all while keeping its core cashback business.

Méliuz recently spent $4.1 million to acquire 45.72 bitcoins, which accounted for up to 10% of the company’s financial holdings. Shareholders who disagree with this change may request reimbursement at R$3.93 per share, based on the December 2024 balance sheet, as long as they held shares before April 14, 2025, and remain invested until the payout. 

Market Reception and Risk Considerations

The market responded cautiously.  After the announcement, the share price of Méliuz rose somewhat, but volatility persists as shareholders and analysts weigh the possible advantages and disadvantages of having bitcoin in the company’s portfolio.  The company will make available to shareholders in the next few weeks a detailed financial and legal framework.

According to the Rio Times, if approved, the new policy will allow Méliuz to gradually raise its cryptocurrency holdings above the existing 10%, while no top limit has been defined. At the same time, other Brazilian fintech firms are closely watching Méliuz’s move, wondering if a similar strategy could help shield their portfolios from macroeconomic volatility and currency depreciation.

Conclusion

Méliuz’s goal to increase its Bitcoin reserves is a big step forward in Brazil’s fintech scene, reflecting a larger worldwide trend of businesses increasingly accepting cryptocurrencies as part of their treasury holdings. If the shareholder resolution passes, Méliuz will be one of Latin America’s first public firms to officially incorporate cryptocurrency into its corporate bylaws. This ruling could create a significant precedent for fintech firms in emerging nations dealing with macroeconomic issues and monetary policy uncertainties.