Meliuz Expands Bitcoin Treasury Strategy into U.S. Market

    By

    Triparna Baishnab

    Triparna Baishnab

    Meliuz expands into the U.S. market with a Bitcoin treasury strategy, backed by Brazil’s regulatory progress.

    Meliuz Expands Bitcoin Treasury Strategy into U.S. Market

    Quick Take

    Summary is AI generated, newsroom reviewed.

    • Meliuz plans U.S. expansion using a Bitcoin treasury model.

    • Legal clarity boosted institutional interest across the U.S. market.

    • Brazil’s 2022 law helped unlock crypto investment pathways.

    • Global firms track Meliuz as a test case for expansion.

    Brazil based Meliuz announced a significant move today. The firm announced it was going to expand to the U.S market. This action is supported by its Bitcoin treasury strategy. Meliuz reported the existence of 22 million clients. The company is included in the Brazilian stock market. Brazil recorded a growing GDP of 3.4 percent year 2024. The partnership between the public and the private sector released $8.5 billion of infrastructure financing.

    Recent changes in the laws reduced the IFC portfolio risks. Big organizations such as Webull came into the domestic market. This is also part of the trend of a change in bitcoin treasury practises worldwide.

    Bitcoin treasury firms face U.S. market challenges

    Certainty in regulation was assured briefly ago by central bank of Brazil. Market analysts applauded programming of public-private models. Nevertheless, recently new barriers to be crossed can appear in the U.S. market. Various sets of reporting rules took place in various agencies in U.S. Different agencies adopted different sets of reporting rules. This is not the first time SEC has gone against crypto businesses. Meliuz will have to reshape its plans regarding Bitcoin treasury.

    U.S. regulators can request new audits. The world is in the process of harmonizing the systems. Nonetheless, the use of Bitcoin treasury tactics is on the increase among institutions. An increasing number of companies are currently balancing BTC. This quarter BitcoinTreasuries.NET tracked these holdings.

    A good performance at the U.S. market is likely to elevate the confidence of investors worldwide. The corporation, nonetheless, can leverage on its local experience to grow rapidly. The crypto regulations in Brazil influenced the corporate risk approaches. The policies can act as an international standard. Meliuz got ahead because it was an early adopter.

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