Manchester City Partners Korean Blockchain Football Gaming Firm Superbloke

English Premier League (EPL) current champion, Manchester City F.C. has signed a new partnership with South Korean blockchain football gaming startup, Superbloke to tokenize its players.

The partnership as announced by the EPL football giant today would see the blockchain startup add Manchester city players to its FC Superstar online game, thus creating an avenue for fans of the club to take their support to the next level.

The club has named the startup as its official Blockchain-based Gacha partner in Korea, Japan, and Southeast Asia.

“This new partnership with Superbloke marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the club through digital platforms. We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership,” Manchester City senior vice president of partnerships, Damian Willoughby said.

Per the release, FC Superstars online game is a decentralized application (Dapp) that allows football fans to have a football gaming experience in a whole new dimension, including collecting and owning tokens of football star players using the blockchain technology.

As part of the alliance, Manchester City fans can create a digital team of the club on the gaming platform, using real identities of the club’s players, real-life match stats, and continuously developing them via in-game training.

Commenting on the achievement in the press release, Superbloke Chief Strategy Officer, Nak-Hyoung Kim noted,

It is fantastic to cooperate with Premier League champions, Manchester City. Superbloke has the vision to use blockchain technology to help football fans so that they can permanently own players’ tokens they have collected. We expect that this partnership with Manchester City will be the first step to get closer to our vision.

Crypto-related firms are gradually forming grand alliances with top football teams. As reported earlier this month, StormGain crypto exchange announced a sponsorship deal with Newcastle United FC for the current season. Part of the agreement includes that the club’s jersey will bear the logo of the exchange throughout the season.