After discussions with different firms, Manchester United have now picked Tezos as its official training kit sponsor.
Top flight English Premier League (EPL) football team, Manchester United (Man Utd) today announced it has entered a $27 million multi-year deal with blockchain platform Tezos.
Man Utd Partners Tezos
As part of the partnership, the Tezos logo will feature on the club’s men’s and women’s training kits. The deal will also serve as an avenue for the club to create fan experiences on the Tezos blockchain and will be used to support the Manchester United Foundation donations currently taking place, using Tezos’ native token, TEZ.
The rebranded training kit will first be worn and displayed by the club’s first-team squad during its preparation for Saturday’s EPL clash with Southampton Football Club.
Commenting on the deal, Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said:
“This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology that promises to truly revolutionize the way that everyone, including the club and our fans, can interact.”
The partnership could also serve as an opportunity for the EPL team to benefit from blockchain technology as well as Web3.
“[It] will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement,” Tezos said.
Not the First
This is not Tezo’s first foray into the sporting industry. In May, the platform entered a multi-year technical partnership with Racing team Red Bull to enable the latter to build its first-ever non-fungible token (NFT) fan experience on its blockchain.
The blockchain platform has also in the past collaborated with several other sports-related firms, including the New York Mets and leading esports team Vitality.
Crypto Marries Sports
In an effort to drive crypto into the mainstream and bring it to a larger audience, crypto platforms continue to strike multi-million-dollar deals with sporting teams.
Back in November, popular crypto exchange Crypto.com signed a $700 million naming rights deal with Anschutz Entertainment Group (AEG) to see the home venue to the Los Angeles Lakers, Staples Center renamed Crypto.com Arena.
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