Ledger’s CL Card Launch Expands Crypto Utility, Brings Self-Custody Finance to Mainstream

Bridging Crypto and Traditional Finance

Ledger has launched its Crypto Life (CL) Visa card in the United States, marking a major step toward integrating cryptocurrency into everyday financial life. The rollout excludes New York and Vermont due to regulatory restrictions. The CL Card enables users to spend cryptocurrencies like Bitcoin, Ethereum, and USDC at over 90 million merchants that accept Visa globally.

What sets the card apart is its self-custody approach, which allows users to manage both assets and card settings directly within the Ledger Live app. This ensures full ownership and control of crypto funds, avoiding the risks associated with centralized custodians. The card performs instant crypto-to-fiat conversion at the time of transaction, which helps users avoid exposure to crypto volatility and allows for seamless purchases in stores or online. Rather than relying on preloaded fiat balances, users can maintain crypto holdings until the point of sale. This model bridges traditional banking usability with Web3 financial independence, making it easier for individuals to incorporate digital assets into daily expenses while staying true to decentralized finance principles.

Real Rewards and Self-Custody Banking

One of the card’s key features is its 1% cashback in Bitcoin or USDC on every purchase, directly deposited into users’ wallets. This incentivizes continued use while helping users accumulate crypto through daily activity. Additionally, users can receive paychecks directly into their Ledger CL Card account in the form of crypto, transforming the product from a simple debit tool into a full-featured financial service platform.

With 28% of American adults now owning some form of cryptocurrency, according to Pew Research, the demand for practical, crypto-native financial tools is rising. Ledger’s partnership with crypto fintech Baanx strengthens this offering, as Baanx also powers crypto cards for MetaMask and Exodus. These collaborations signal a broader movement in embedded crypto finance. The CL Card is also evidence of legacy payment networks adapting to a decentralized future. Visa’s support for this model indicates growing institutional trust in crypto systems. As adoption grows, tools like the Ledger CL Card could play a central role in enabling crypto holders to truly live on-chain without sacrificing real-world functionality.