KuCoin Celebrates 8th Anniversary with Brand Upgrade and Global Ambassador Adam Scott

It marks the 8th anniversary of KuCoin, one of the most important cryptocurrency exchanges in the world, and a huge brand upgrade. The platform was launched in 2017 and has more than 40 million users in 200+ countries and regions. The new slogan, “Trust First. Trade Next., prioritizes creating confidence, compliance, and security on top of trading features.

Improving Trust With a 2B Project

KuCoin also recently announced its $2 Billion Trust Project at TOKEN2049 Dubai earlier this year. The program is based on transparency, compliance, data protection, and security innovation. In 2025, KuCoin was also certified with ISO 27701, which strengthens its data privacy and user safety policy, as previous versions of ISO 27001 and SOC 2 Type II certification.

It became part of the BitGo Singapore GO Network exchange, where off-exchange settlement was also offered in its security-first strategy. Such actions are intended to make KuCoin a reliable partner of both novice and experienced crypto-traders.

Adam Scott is the Global Ambassador

One of the most interesting aspects of the upgrade is the announcement that Adam Scott, a world-famous professional golfer, is the first Global Brand Ambassador of KuCoin. Consistent and reputable in golf, Scott conveys the message of trust, excellence and worldwide popularity that KuCoin is aiming to bring out.

According to the CEO BC Wong, the partnership is a testament to the vision of KuCoin to join reliability with innovation. Scott himself has been thrilled by the cryptocurrency platform as a tool to empower individuals globally, and he is a fit strategic choice in the rebranding process of KuCoin.

Balance Progress and Legal Challenges

Along with its growth, KuCoin also has to contend with regulatory obstacles. In early 2025, the company was found guilty in one case in the U.S. of running with no license and paid $297 million in fines. It also promised to shut down U.S. operations at least two years.

Nevertheless, KuCoin continues to be among the largest crypto exchanges in the world, with Forbes ranking the company as one of the “Best Crypto Apps and Exchanges, and Hurun among the Top 50 Global Unicorns.

The occasion in KuCoin where the anniversary celebration takes place in Singapore (1st of October, 2025, 6 PM 10 PM, local time) reflects its presence on the world stage. KuCoin has over 1,000 digital assets on its platform, new branding, and security-oriented efforts, which is a signal that the company aims to become the leading figure in the next stage of the crypto market, making trust and compliance central.