Japanese game giant Enish Co., Ltd. is making headlines this week after announcing its entry into the world of crypto with a 100 million yen (approximately $670,000) investment in Bitcoin (BTC). The move is part of a wider trend of conventional Japanese firms dipping their toes into digital assets—both to diversify their financial plans and to enter the burgeoning blockchain sector.

Enish is a Tokyo Stock Exchange-listed firm and is behind popular games such as Ensemble Stars! and De:Lithe Last Memories, revealed on the news on 2nd April, 2025. The firm stated that the acquisition is part of a larger strategy to diversify its investments and explore ways blockchain technology may be applied to future gaming titles.

Strategic Shift Into Crypto: A Bold Industry Signal

Enish Co. has announced in a recently published report that it will invest 100 million yen in Bitcoin, and the reports suggest that the deal is expected to be finalized by 4th April 2025. The firm clarified that this move is part of its updated financial plan, the purpose of which is to enhance the size of its asset base.  Enish also cited Bitcoin’s high liquidity and stability of prices as major motivations for the investment, in addition to the potential for profiting from any future appreciation. With the addition of Bitcoin to its portfolio, Enish is looking to leverage the cryptocurrency’s high liquidity, comparative stability, and long-term appreciation potential as its value appreciates.

The gaming giant, which already has a strong presence in the crypto and Web3 market with  its blockchain games like De:Lithe Last Memories, has announced that buying Bitcoin is now “part of its financial strategy.” The company said this move will help “deepen understanding” of blockchain technology and “strengthen” its “technical capabilities” in game development. 

By investing in Bitcoin, Enish hopes to diversify its financial holdings while “taking advantage of the liquidity and stability” of the Bitcoin market. Therefore, along with growing its investment portfolio, Enish will also invest a part of its available capital in holding Bitcoin.  Each quarter, the company will determine the market value of its Bitcoin holdings and report the gains or losses in its books.  Enish further said that it will report any material changes in the market that might affect its financial performance.

Purpose and Goals Behind the Bitcoin Acquisition

According to reports, Enish’s investment in Bitcoin reflects its overall dedication to blockchain technology.  As a blockchain gaming company, Enish views buying into Bitcoin as a way to learn more about the technology that it is already engaged with. Bitcoin is the most popular and well-established cryptocurrency, and so the company regards it as an asset of worth that will assist it in enhancing its technical competence in game development.  Enish also has the perception that owning Bitcoin will give it fresh insights and perspectives for its entire business strategy.

Moreover, Enish’s move to invest in Bitcoin follows a growing trend among Japanese companies. For example, Metaplanet Inc. took a “Bitcoin-first” approach, which helped its stock price jump by 4,056% in just one year. Remixpoint Inc. also invested 1.2 billion yen in Bitcoin, leading to a 300% increase in its share price. Meanwhile, mobile game developer Gumi announced plans to buy 1 billion yen worth of Bitcoin over the next three months, starting in February.

While Enish hasn’t indicated if it will invest in additional Bitcoin in the future, its entry into crypto shows the extent to which digital assets are becoming part of mainstream business strategy. As Bitcoin gains favor with institutional investors, investments like this may become more prevalent—not just in Japan but also across the global gaming and tech sectors.