Japanese Fashion Brand ANAP Adds 50 BTC, Total Holdings Now Exceed 153

On June 12, ANAP Holdings Co., Ltd. increased its Bitcoin holdings through a strategic acquisition of 27.5031 BTC. The purchase, valued at approximately ¥432.7 million (around $2.79 million). This pushed the company’s BTC to 153.4627 with a new 50 Bitcoin addition. This expansion is a key step in ANAP’s broader plan to secure over 1,000 BTC by August 2025. ANAP Lightning Capital Co., Ltd., led this strategy as a consolidated subsidiary of the group. Bitcoin is being positioned as a long-term reserve asset. The company maintains a structured risk management policy and a firm outlook on Bitcoin’s value amid global economic uncertainty.

Strategic Increase in Bitcoin Holdings on June 12

ANAP acquired 27.5031 BTC on June 12, 2025. The investment totaled ¥432,716,235, equal to USD 2.79 million. This brings the total Bitcoin holdings of the group to 153.4627 BTC. The average acquisition cost stood at ¥14,802,418 per BTC or approximately USD 95,500. This rate reflects the recent market price rise, as Bitcoin has continued to trade at high levels in global markets.

Source: NLNICO X Post on June 12, 2025

The purchase aligns with the group’s previously stated objective of accumulating Bitcoin in stages. The decision to invest further follows the company’s increasing reliance on Bitcoin as a long-term asset. Rising inflation and global macroeconomic instability prompted the move, reinforcing Bitcoin’s appeal as a decentralized store of value.

Ambitious Roadmap to 1,000 Bitcoin Acquisition by August

On June 9, President and CEO Yuta Sawaki announced a long-term strategy to hold more than 1,000 BTC by August 2025. The initiative is led by the group’s other consolidated subsidiary, ANAP Lightning Channel. A major step toward this goal includes an in-kind capital contribution of 584.9135 BTC from Capital T Coin Co., Ltd., scheduled for July 2025. Once approved at the shareholder meeting on July 18, this will raise the group’s Bitcoin holdings to 687.8136.

Previously, the group had acquired 102.9 BTC, which now forms the core of its growing crypto treasury. The roadmap combines both market purchases and internal capital contributions to meet the 1,000 BTC target efficiently. The investment is described as a strategic move to strengthen the balance sheet and to treat Bitcoin like a digital version of gold.

Broader Bitcoin Business Vision and Capital Strategy

ANAP is expanding beyond passive Bitcoin holdings. The group is developing a Bitcoin-focused business ecosystem to diversify revenue. The business arms include a Bitcoin trading desk serving institutional and retail clients. The second one is the fashion and lifestyle division that will launch Bitcoin-themed premium apparel. The last team is a Bitcoin mining support operation that will offer consulting and technical services.

A ¥7.625 billion Debt-to-Equity Swap (DES) will also be executed in July 2025. This conversion will include contributions from Net Prize GK, Q.L. Land, and Tiger Japan Investment. The DES will help streamline capital structure while increasing crypto reserves. The company targets an average acquisition cost of 0.3%, including all transaction fees. This low-cost strategy ensures better returns as Bitcoin prices fluctuate.

Market Outlook and Strategic Increase of Bitcoin Holdings

Bitcoin holdings will continue to grow through planned purchases and in-kind contributions. The group’s leadership has reaffirmed that quarterly market-based valuation will guide financial disclosures. Any substantial change in value or operational impact will be made public without delay. The company remains focused on acquiring digital assets at scale while maintaining fiscal discipline and operational transparency. The strategic focus includes using Bitcoin to hedge against inflation and currency risk. ANAP’s approach positions the group as one of Japan’s most active corporate investors in cryptocurrency for 2025. With Bitcoin increasingly seen as a durable store of value, the group’s decision reflects a larger shift in corporate treasury strategies worldwide.