A new partnership deal between the American professional basketball team, the Houston Rockets, and digital asset company New York Digital Investment Group (NYDIG) will allow the club’s fans to gain Bitcoin exposure via educational programs.
The Rockets is a Houston-based leading sports brand with a national presence as a member of the team in the league’s Western Conference Southwest Division. The team plays its home games at the Toyota Center in Houston.
NYDIG will become the official bitcoin platform and bitcoin service provider of the Rockets, therefore, game sponsorships will be paid for in bitcoin, in addition to earning revenues on the company’s regulated bitcoin platform.
The latest partnership will make NYDIG the first right partner of the Toyota Center suite level to earn the name “Bitcoin Suites by NYDIG.” The digital asset firm will also receive a baseline apron each time the Rockets play a game.
Pushing Bitcoin’s Adoption
Commenting on the latest move, as an avenue to drive Bitcoin’s mainstream adoption, the Chief Marketing Officer (CMO) at NYDIG, said:
“The Rockets will be #PaidInBitcoin, and this partnership underscores our excitement about the Houston area and the Bitcoin innovation taking place there. NYDIG’s partnership with the Fertitta family, across its businesses, will significantly accelerate its goal of making bitcoin accessible to all.”
Earlier this year, the digital asset company launched an initiative in collaboration with Fidelity National Information Services (NIS) that will allow banks in the United States to offer bitcoin-related services to their customers.
While the collaboration will allow the Rockets and fans to learn more about Bitcoin, NYDIG will also benefit from the immense scope exposure it will get via the team’s digital, in-arena and social platforms.
In the not-so-distant past, NYDIG partnered with enterprise payment giant NCR to allow more than 650 banks and credit unions in the United States to directly offer their customers exposure to Bitcoin and other cryptocurrencies.
