H100 Group Taps Brian Brookshire as New Bitcoin Strategy Head

H100 Group AB has appointed Brian Brookshire as its new Head of Bitcoin Strategy. The move underscores the company’s commitment to advancing its Bitcoin treasury ambitions. Brookshire is a recognized specialist in Bitcoin treasury companies. He has invested in Bitcoin since shortly after MicroStrategy’s initial purchases. His professional background includes advising Fortune 500 clients on digital strategies for credit and loan products.

At H100, Brookshire will work closely with CEO Sander Andersen and COO Johannes Wiik. His focus will be on expanding the company’s Bitcoin holdings, refining corporate strategy, and strengthening investor communications. “Brian’s expertise, strategic vision, and authenticity as a Bitcoiner are exactly what we need,” Andersen said. “His network in the Bitcoin treasury space will help deliver long-term value to shareholders.”

Brookshire expressed enthusiasm for his new role. “I’m excited to join H100 at such a pivotal moment,” he said. “The company’s commitment to building a world-class Bitcoin treasury is clear, and I look forward to contributing.”

Rapid Bitcoin Accumulation

The appointment comes during a period of aggressive Bitcoin accumulation for H100. On August 6, the company announced it had purchased 60.6 BTC at an average price of SEK 1,114,588 per coin. This brought its total holdings to 763.2 BTC.

The pace of growth is striking. On June 1, 2025, H100 held only 6.2 BTC. In just over two months, its Bitcoin holdings have surged by more than 12,200%. Over the same period, the fully diluted share count rose about 159%, meaning Bitcoin asset growth has far outpaced share dilution. H100 has now positioned itself as the largest publicly listed Bitcoin treasury company in the Nordic region.

Index Inclusion Boosts Visibility

The company’s profile in global markets will soon rise further. On August 8, H100 revealed it will be included in the Morgan Stanley Capital International (MSCI) Global Micro Cap Index. This change takes effect on August 26 following MSCI’s latest review. Inclusion in the index could attract additional institutional interest and broaden H100’s shareholder base.

Company Overview

H100 Group AB is a health technology firm operating in the health and longevity sector. It supports service providers through AI-powered automation, growth tools, and integrated platforms. The company is listed on NGM Nordic SME under the ticker $H100 and on other markets as $GS9. Its dual focus on digital health and Bitcoin treasury accumulation reflects an innovative approach to long-term growth.