Google Play Enables NFT-Featured Apps in Revised Policy


Google Play, an online marketplace designed for Google-based Android users, has modified its app policy to accommodate mobile apps and games that offer the trading of non-fungible tokens (NFTs).

The marketplace partnered with the gaming tech company Mythical Games and the social app Reddit to create the modified policy.

Google Play Support NFTs

In an official blog post, Google Play stated that projects deciding to feature tokenized assets such as NFTs in mobile apps and games must indicate in the Play Console that there are blockchain-based products in the app. 

These software developers are also mandated not to “promote or glamorize any potential earning from playing or trading activities.” In addition, apps that have not met up to Google Play’s gambling policy for mobile apps, cannot feature NFTs on their platform.

Google Play’s Group Product Manager Joseph Mills stated that the revised policy will promote “user loyalty through unique NFT rewards.”

Commenting on the newly modified app policy, Reddit’s senior engineering manager Matt Williamson stated:

“We partnered with Google to help update their policy, aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology. By setting clear guidelines, we can ensure that our users make informed decisions while enjoying immersive experiences.”

Google Embraces Web3

The latest move by Google Play showcases the company’s broader efforts to embrace the Web3 ecosystem. Through its cloud computing service provider Google Cloud, Google launched a blockchain validator node engine in October 2022. 

Since then, Google Cloud has launched a validator node across several blockchains, such as the Ronin network, Solana, Tezos, and others.

Google’s approach to cryptocurrencies differs from its rival, Apple Inc. Last year, Apple launched a revised edition of its App Store policy. The new policy comes with a mandatory 30% commission on in-app purchases, which applies to digital products such as NFTs. The modified policy has scared away several blockchain-focused companies.

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