Gemini Lists Nike, McDonald’s, Starbucks Stocks for EU on Arbitrum

Crypto exchange Gemini has listed a new batch of tokenized U.S. stocks, now available to EU users. The additions include household names like Nike (NKE), McDonald’s (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM).

The Arbitrum blockchain powers these tokenized equities. They’re issued in partnership with Dinari, a FINRA-registered broker. Gemini already lists major stocks like Apple, Tesla, Microsoft, and even crypto-linked firms like Coinbase and Marathon Digital. Now, it’s doubling down.

Tokenization Meets TradFi Demand

Gemini’s goal is simple: merge traditional finance with blockchain efficiency. The new offering lets EU investors trade U.S. stocks without going through a traditional U.S. broker. Each tokenized asset is backed 1:1 with real shares held by Dinari. This structure ensures investors retain exposure to dividends, stock movements, and corporate actions, minus the red tape.

Arbitrum, the Ethereum Layer-2 network, handles the heavy lifting. It offers low fees, faster trades, and 24/7 access, something traditional equity markets can’t match. Gemini’s choice of Arbitrum underscores its commitment to scalability and decentralization.

Iconic Brands, Familiar Sectors

The newly listed companies span several consumer-facing sectors. Nike remains a leader in global athletic wear. McDonald’s and Starbucks define fast food and coffee culture. Coca-Cola continues to dominate beverages. Yum! Brands owns restaurant chains like KFC, Pizza Hut, and Taco Bell.

These are not volatile tech stocks. They’re blue-chip companies with steady cash flows and global recognition. For EU investors, they offer stability, brand familiarity, and long-term value, now through a crypto-native format.

Fractional Ownership and 24/7 Trading

One major advantage of tokenized stocks is fractional ownership. With Gemini’s platform, you don’t need $300 to buy a full Nike share. You can start with just a few euros. That accessibility matters, especially for retail investors looking to diversify. 

And because trading is blockchain-based, it’s available 24/7. No market closes. No delays. Just instant execution and transparent records. Still, risks remain. Gemini warns that tokenized assets carry similar volatility to traditional equities. Prices may swing due to sentiment, earnings, or global news. A 1.49% trading fee also applies.

Regulatory-Ready, Future-Facing

Gemini holds a MiFID II license via the Malta Financial Services Authority. That helps it comply with EU financial laws and emerging MiCA rules for tokenized securities. The Dinari partnership ensures legal custody and structure for these digital assets.

With tokenization gaining steam globally, Gemini is moving fast. Real-world asset markets could hit $4 trillion by 2030, according to some projections. Competitors like Coinbase and Robinhood are circling. But Gemini’s early mover advantage and TradFi partnerships give it a strong edge.

By bridging U.S. equities and DeFi rails, Gemini offers a new playbook, one where anyone, anywhere, can access Wall Street from a blockchain wallet.