France’s Biggest Bitcoin Treasury Just Got Bigger—Is This the Next MicroStrategy?

The Blockchain Group, a France-based blockchain powerhouse, has doubled down on Bitcoin in a massive move that sent shockwaves through the market. On March 26, 2025, the company announced its latest Bitcoin acquisition—580 BTC for €47.3 million ($50.8 million). This pushes its total holdings to 620 BTC, now valued at around €50.5 million.

But it’s not just the size of the buy that’s turning heads—it’s the staggering 709.8% BTC Yield year-to-date that has everyone talking.

Europe’s MicroStrategy Moment?

With this bold strategy, The Blockchain Group is positioning itself as “Europe’s First Bitcoin Treasury Company,” a title proudly claimed by Alexandre Laizet, the firm’s deputy CEO and director of Bitcoin strategy.

On social media platform X, Laizet declared 

“The Blockchain Group has acquired 580 BTC for ~€47.3 million at ~€81,550 per bitcoin and has achieved BTC Yield of 709.8% YTD.”

This playbook closely mirrors MicroStrategy’s legendary Bitcoin strategy, pioneered by Michael Saylor. And Saylor himself took notice.

Responding to Laizet, the MicroStrategy executive chairman posted:

“BTC Yield, BTC Gain, and BTC € Gain have arrived in France.”

That is a strong endorsement from the most recognized corporate Bitcoin strategist.

How Did They Pull This Off?

The purchase was executed through Swissquote Bank Europe SA, a regulated virtual asset service provider, with custody handled by Swiss digital infrastructure firm Taurus.

What makes this strategy stand out is how The Blockchain Group is redefining corporate finance metrics. Instead of tracking traditional stock-based performance, the company now evaluates success using:

• BTC Yield – Bitcoin-denominated growth per share
  
• BTC Gain – Increase in BTC holdings over time
  
• BTC € Gain – Euro-based profits from BTC investments
  

So far, this strategy has resulted in an additional 283.9 BTC gained year-to-date and a €23.15 million increase in euro-based value.

This is more than just a Bitcoin purchase—it is a structured approach to building a corporate Bitcoin treasury.

What’s Next for The Blockchain Group?

If history repeats itself, The Blockchain Group could become a European version of MicroStrategy—a company whose stock performance is closely tied to Bitcoin’s price.

If Bitcoin continues its upward trajectory, its holdings could rise significantly in value. However, if Bitcoin faces a downturn, the volatility could be substantial.

With Bitcoin hovering near record highs, this could mark the beginning of a larger trend among European corporations. Whether The Blockchain Group’s bold move pays off remains to be seen, but one thing is certain—the world is paying attention.