EUROD Stablecoin Debuts as ODDO BHF Enters Crypto Market

French banking giant ODDO BHF has officially entered the crypto space. With the launch of a euro backed stablecoin called EUROD. The announcement marks a major move by the 175 year old institution. Which manages over €150 billion ($173 billion) in assets. This signals a growing interest among traditional banks in digital finance.

EUROD Targets Stability and Compliance

EUROD is designed as a low volatility digital version of the euro. It offers retail and institutional users a reliable alternative for blockchain based transactions. The stablecoin meets the requirements set by the EU’s new MiCA (Markets in Crypto Assets) regulation. It ensures compliance with European financial standards. By launching a fully regulated euro-backed token. ODDO BHF is positioning EUROD as a bridge between traditional finance and digital assets. 

Unlike volatile cryptocurrencies, EUROD promises stability while retaining the convenience of blockchain transactions. This approach is expected to appeal to users seeking security. This is a regulated alternative to dollar backed stablecoins. “EUROD represents a new chapter in regulated digital finance,” a spokesperson said. “It combines the reliability of the euro with the efficiency of blockchain technology.”

Bit2Me Platform to List EUROD

EUROD will be listed on Bit2Me, a Madrid based crypto exchange backed by major institutions. This includes telecom giant Telefonica and Spanish banks Unicaja and BBVA. Bit2Me, one of the largest crypto platforms in the Spanish speaking world. It has become a hub for euro-backed digital assets. Earlier this year, Bit2Me attracted €30 million ($35 million) in investment led by Tether. 

This underlines its growing influence in the regulated stablecoin market. CEO Leif Ferreira described the listing of EUROD as “another important step in Bit2Me’s mission to offer trusted, regulated digital assets.” The collaboration between a traditional bank and a regulated crypto platform demonstrates growing confidence in institutional backed stablecoins. This is particularly true in Europe, where regulators increasingly emphasize regulation.

Competition in the Euro-Backed Stablecoin Market

While US dollar-backed tokens heavily dominate the stablecoin market. European banks have started to explore EUR pegged alternatives. For instance, Société Générale-FORGE (SG-FORGE) has already issued a euro backed stablecoin called EURCV. Last month, nine European banks, including ING, Banca Sella, Dankse Bank, DekaBank and CaixaBank, joined forces. To launch a MiCA compliant euro stablecoin. 

By entering this space, ODDO BHF adds another layer of competition and credibility. EUROD aims not just to serve investors. But also to facilitate payments, trading and cross border transactions with a euro based digital currency. That adheres to EU regulations.

Traditional Finance Meets Blockchain

The EUROD launch highlights the growing integration of traditional finance with blockchain technology. Specifically, by pairing a regulated bank with a digital asset exchange, ODDO BHF and Bit2Me aim to provide users with a secure, compliant, and efficient alternative to conventional euro transactions. Moreover, this step also reflects a broader trend among European financial institutions seeking to modernize payment solutions and expand into digital markets. As a result, EUROD is expected to appeal to a wide audience. From retail investors looking for stability to institutional players exploring blockchain liquidity solutions.

As EUROD prepares to go live. The stablecoin could become a key reference point for euro denominated digital assets. This strengthens Europe’s position in the evolving crypto economy. With regulatory compliance, institutional backing, and a reputable platform like Bit2Me, in short, EUROD could set a new benchmark for euro-backed stablecoins. Ultimately, it is potentially reshaping how traditional finance engages with crypto markets.