A three-part tv series that will focus on promoting blockchain project Electroneum and digital currency-focused freelance platform AnyTask, will be aired live on three mainstream news channels including Bloomberg, Fox TV, and KRON.
The program, which is scheduled to take place in the coming weeks, is expected to reach an estimated audience of 200 million people, according to the announcement.
Additional plans have also been made on how the series can reach more people. After each series of the program, Cox News will follow through on the show, cover the series and then widely report. Finally, each part of the series will be also be uploaded to the Crypto Cake YouTube channel, which has up to 2 million subscribers.
Electroneum is a British cryptocurrency project created in 2017 to provide a mobile-first payment solution for more than 1 billion unbanked people across the world.
As part of its efforts to promote crypto adoption, Electroneum launched a cryptocurrency freelance marketplace dubbed AnyTask, which would also be promoted in the upcoming TV series. Freelancers on the platform receive their earning via Electroneum’s native token ETN.
The blockchain project also launched ETNDonate this year to make it easier for charities to receive cross-border donations via ETN at no additional cost.
The goal of the TV program is to create “greater brand awareness and reach a broader community to expand our user base,” the company said.
The project revealed yesterday that more than 2,000 merchants across the world now accept ETN as payment for goods and services.
Still on cryptocurrencies and mainstream media, Coinfomania reported this week that digital asset management company Grayscale Investments launched a new ad campaign on several U.S. national television networks including CNBC, MSN, and FOX, to increase investors’ awareness on digital currency investments.
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