DEGO Joins USD1 Liquidity Push With Official Purchase and Reserve, Backing WLFI’s Stablecoin on BNB Chain

On June 4, 2025, DEGO Finance reaveld it is purchasing the USD1 token. DEGO’s X post also included the reasoning behind this decision. DEGO stated: “This move reflects our commitment to building a stronger DeFi ecosystem — and exploring deeper collaborations with USD1.” This step is also in line with the USD1 liquidity campaign initiated by World Liberty Financial. The campaign began on BNB Chain and will run for four weeks. Participants include PancakeSwap, BUILDon, Four.meme, and Lista DAO supporting this effort. It aims to strengthen the usage and liquidity of World Liberty’s stablecoin on BNB Chain.

Liquidity Campaign Aims to Boost Total Value Locked

The USD1 campaign focuses on raising the total value locked for the USD1 token. PancakeSwap, BUILDon and Four.meme join efforts, adding resources to this initiative. Lista DAO participates in building real use cases for the USD1 token. Collaboration across the ecosystem aims to encourage broader adoption among users and protocols. Each participant supports efforts to deepen integration within the BNB Chain environment. This network reflects shared goals of enhancing stablecoin usability in DeFi.

World Liberty’s Stablecoin Expands Access With KuCoin Listing

USD1 also saw other developments recently, including a listing on KuCoin. This May 21 development extends access beyond decentralized exchanges. Centralized exchange listing may attract wider exposure among retail investors. In another development, Lista DAO joined the USD1 Builder Universe to support stablecoin development. Efforts aim to boost utility and integration across multiple protocols and chains. Emphasis is on practical use cases rather than theoretical infrastructure projects. This partnership extends stablecoin integration beyond BNB Chain into other networks. Developers and users can access features that encourage real-world DeFi adoption. Their collaboration may set a blueprint for future stablecoin growth strategies. 

USD1 Token Faces Limited Adoption Despite Efforts

Despite these efforts, recent data shows the USD1 token faces challenges gaining broad traction. Kaiko analyst Adam Morgan McCarthy reported limited demand outside specific DeFi circles. Trading reached around $14 million daily volume on PancakeSwap after the Binance listing. Binance trading volume remained lower at approximately $8 million daily. These numbers suggest activity concentration within a limited user community. Liquidity analysis finds over half of the assets on PancakeSwap from three wallets. These wallets are likely tied to WLFI, implying strategic liquidity placement. Concentrated holdings raise concerns about market depth and true demand.

Compared to Ripple’s RLUSD, which averages $50 million daily trading volume, USD1 remains lower. High trading volume for RLUSD highlights its stronger acceptance on centralized exchanges. This is despite backers, including Donald Trump Jr., promoting stablecoin uses to strengthen the US dollar’s role. Despite high-profile support, market uptake of the stablecoin has been tepid so far. Ongoing efforts of the USD1 liquidity campaign will test its potential adoption. Observers will track whether broader user interest emerges beyond current participants. Results will indicate if the token can expand into wider crypto markets.

How the USD1 Campaign May Shape Stablecoin Strategies

The success of the USD1 campaign may influence future stablecoin strategies. If broad adoption follows, it could signal greater confidence in stablecoin use. Conversely, limited uptake may reveal persistent obstacles to stablecoin market growth. Analysts will observe trading data for clear signs of changing momentum. Participation by DEGO Finance and other partners shows ongoing interest. Broadening the user base remains a key challenge for USD1 developers. Market response will shape the next steps for stablecoin integration across chains. Stakeholders and users await clear indicators of stablecoin performance over time.