Crypto.com Expands into UAE Through Partnership with Tawasal SuperApp

Crypto.com, a leading global cryptocurrency exchange, has announced a strategic partnership with Tawasal Al Khaleej, an AI, blockchain, and technology firm based in the UAE. This collaboration aims to integrate Crypto.com’s services into the Tawasal SuperApp, a popular mobile messaging platform with over 4 million users in the region. The partnership will proceed in two stages, enhancing access to cryptocurrency services for UAE residents.

The Two-Stage Partnership Agreement

Under the agreement, Crypto.com will become the exclusive cryptocurrency partner of the Tawasal mobile messenger application, which provides high-quality calls and chats. In the first phase, Tawasal Al Khaleej will introduce Crypto.com to its network of local partners, creating business opportunities and expanding Crypto.com’s influence within the UAE.

The second phase will see Tawasal integrating Crypto.com’s crypto services directly into the SuperApp, allowing millions of users to access digital assets seamlessly. This move aligns with the growing trend of UAE-based companies collaborating with global crypto exchanges and blockchain providers to enhance financial services in the region.

Strategic Significance and Industry Growth

The partnership follows a recent collaboration between Tawasal and the Abu Dhabi Chamber of Commerce and Industry, demonstrating the increasing adoption of blockchain technology in the UAE’s financial ecosystem. With the country positioning itself as a hub for fintech innovation, this alliance is expected to further drive cryptocurrency adoption.

Eric Anziani, President and COO of Crypto.com, emphasized that this partnership will unlock new opportunities for integrating crypto services with digital projects. He stated, “Providing simplified access to cryptocurrency will not only encourage adoption but also accelerate the development of our industry.”

Expanding Crypto Access in the UAE

Khamis AlShamsi, Chairman of Tawasal Al Khaleej, highlighted that the collaboration is about expanding reach, driving industry growth, and making crypto services more appealing to UAE consumers. He expressed confidence that the partnership will offer enhanced financial solutions, reinforcing Tawasal’s role as a key player in digital transformation.

Tawasal CEO Eric Leandri added that integrating Tawasal’s communication services with blockchain and digital assets will create a safer, more interactive, and user-friendly digital experience. He noted, “Tawasal SuperApp will provide Crypto.com with unparalleled visibility, exposing their financial products to the local market and further expanding their presence.”

Conclusion

This strategic partnership marks another milestone in the UAE’s growing crypto landscape. By merging blockchain technology with everyday digital services, Crypto.com and Tawasal are set to provide millions of users with seamless access to cryptocurrency, reinforcing the UAE’s position as a leader in digital finance.