Following Crypto.com’s recent announcement that its CRO token has gotten a Twitter emoji, which appears alongside the hashtag #CRO, many crypto enthusiasts have shared their opinion about the development on Twitter and Reddit, respectively.
The announcement saw the leading payments and cryptocurrency platform’s native cryptocurrency become the second digital currency to have a designated emoji on Twitter after popular cryptocurrency, Bitcoin.
The milestone was applauded by some sections of the crypto community, as they believe the industry is getting the recognition it deserves.
On the other hand, several crypto enthusiasts did not share the same sentiment because the Crypto.com CRO token has not recorded notable success like popular crypto projects, including Ethereum and Ripple.
Was the emoji paid for?
Larry Cermak, the Director of Research at TheBlock, speculated that the achievement might have been paid for as part of Crypto.com’s larger marketing effort.
“Not gonna lie, it’s pretty hilarious that #CRO got the second Twitter emoji after #BTC. Apparently, it doesn’t take much more than to commit to more than $50,000 of ad spend, and you usually get it. Still absurd,” he tweeted.
Interestingly, some Redditors also share the same view as Cermak, with a handful guessing how much it cost the Crypto.com to convince Twitter into adding the CRO token emoji.
Another user tweeted that the rationale of adding emojis to cryptocurrencies was just part of a strategy being used by the popular micro-blogging platform to lure more crypto projects into paying for the initiative.
This is because attaching emojis to a brand would increase the firm’s recognition on the platform enabling the emoji, which would also lead to increased patronage of the firm’s services.
Regardless of whether or not the initiative was paid for, it is still a success for the cryptocurrency as it could boost the adoption of cryptos.
Crypto.com has made significant achievements since last month, with several milestones recorded.
Meanwhile, Coinfomania reported that the value of the CRO token spiked by 24% last week, making it usurp both Chainlink’s LINK and Stellar’s XLM in CoinMarketCap’s ranking.
