Chinese Sportswear Giant 361 Degrees Tests Stablecoin Settlement

Chinese sportswear brand 361 Degrees International Limited is testing new payment methods. The company announced today that it is exploring the use of stablecoin settlements in regions outside mainland China. This includes overseas retail stores, online sales, supply chain services, and its growing digital ecosystem. To start the trial, 361 Degrees opened an account with a third-party provider. The partner specializes in digital payment services. That works with fiat money and stablecoins. The company said the goal is to make global transactions faster and more efficient for customers and business partners.

Why Stablecoins Could Help

Stablecoins are digital currencies linked to traditional money, such as the U.S. dollar. They are becoming popular in trade because they allow faster payments and lower costs. They also reduce dependence on slow banking networks. For 361 Degrees, stablecoins could solve some real problems. Many of its international customers need quick local payments and smooth cross-border settlements. Using stablecoins may cut expenses, improve transaction times, and reduce foreign exchange risks. The company believes this could make business easier for its e-commerce and overseas partners.

Business Strategy in Action

The update was shared as a voluntary announcement for shareholders and investors. The company leadership, including Chairman Ding Huihuang, said the move shows its commitment to adapt in a fast changing market. Management pointed out that more businesses worldwide are now using digital assets. For 361 Degrees, stablecoins could bring new opportunities while improving efficiency. But the company reminded investors that this is still an experiment. And not a permanent change. Any major updates will be shared through official announcements under Hong Kong Stock Exchange rules.

About 361 Degrees

361 Degrees, founded in 2003, has grown into one of China’s leading sportswear companies. It designs, manufactures, and markets a wide range of products. From running shoes to basketball apparel. Its brand message, “One Degree Beyond”, reflects its focus on energy, youth, and international appeal. The company also runs 361° Kids. Which offers sportswear for children and teenagers. This line emphasizes function, health, and style. It is appealing to young athletes and families alike. With domestic and overseas operations, 361 Degrees continues to expand into global markets.

Sportswear Meets Digital Finance

This move shows a growing link between traditional consumer brands and blockchain technology. Companies in many industries are exploring stablecoins to simplify global payments. 361 Degrees is aligning itself with a larger trend by testing this option. If successful, the company could reduce costs. It will also attract younger customers who are more open to digital assets. Faster payments and fewer barriers in cross-border trade could strengthen its position against global competitors.

Looking Ahead

The use of stablecoins in mainstream retail is still at an early stage. But 361 Degrees’ decision to test them shows how seriously businesses are taking this shift. For investors, it signals innovation beyond the company’s core products. It could mean easier and cheaper payment choices in the future for customers. The company made clear that this is just the beginning. As 361 Degrees experiments with stablecoin settlements, the fashion and finance industries will be watching closely.