Millions of people in Turkey and around the globe will potentially get the chance to learn about Bitcoin for the first time following a partnership between local crypto exchange BTC Turk and the Turkish Football Federation.
According to a video of the signing ceremony shared by BTCTurk today, the exchange, which boasts over 580,000 users, will become the primary sponsors of the Turkish men and women’s national soccer team.
Gururla! @TFF_org ile yeni nesil bir sponsorluk anlaşması imzaladık!
Türkiye’nin ilk ve en büyük, dünyanın ise dördüncü #Bitcoin ve #kriptopara işlem platformu olarak, EURO 2021’de milli takımlarımızın ana sponsoru olmaktan gurur duyuyoruz. #sonukupaolsun pic.twitter.com/xGq0dfwHJF
— BtcTurk (@btcturk) August 20, 2020
The partnership will last for two and a half years, including the dates for the European National Leagues in 2021, while the Turkish Football Association will also consider the possibility of getting some of the partnership reimbursement paid in Bitcoin.
BtcTurk’s CEO, Özgür Güneri, commented on the deal, which is an improvement on an earlier deal that the exchange had with the national football league side, Yeni Malatyaspor.
He said:
As BtcTurk, we continue to move forward on our path with the mission of being a pioneer brand in the world. We take great pride in being one of the “Main” supporters of our National Teams at the UEFA European Championship, which will be held in 2021 — the first time the games will be held in an odd-numbered year.
TFF President Nihat Özdemirsh shared similar thoughts recognizing BtcTurk’s position as the leading Bitcoin and cryptocurrency exchange platform in Turkey (the fourth in the world).
He added:
Football is a team sport and nowadays sponsors are among the most important players of this team. We are stronger and more successful with our sponsors.
Bitcoin goes mainstream
Although the latest partnership with the Turkish Football Federation (TFF) is sure to bring BTCTurk new users and massive brand exposure, it significantly will improve the mainstream perception of Bitcoin and cryptocurrencies on the global stage.
With 24 countries, including Turkey, set to play at the European Championships, there is no doubt that millions of spectators will hear or learn about Bitcoin for the first time.
For the Turkish populace, the BTCTurk announcement video prominently mentions “Bitcoin,” unlike the maligned Grayscale commercial earlier this month that still yielded excellent results for the U.S based asset management firm.
