Brian Armstrong Backs Onchain Social Push with New Coinbase Wallet Feature

Onchain social platforms now redefine how creators earn and interact with audiences. Unlike traditional social media, these platforms run on blockchain, offering direct transactions between creators and followers. The launch of Coinbase Wallet beta signals a strong push into this space, promising creators more control over their income. This innovative project was mentioned by Brian Armstrong on his X (formerly Twitter) platform.

Developers continue rolling out tools that unlock features like NFTs, tipping, and token-gated content. These features eliminate heavy platform fees and shift economic power directly to creators, increasing earnings potential significantly. Let’s get into more details on this new project and global investors’ thoughts. 

Web3 Utility Driving Rapid Adoption

On platforms powered by Web3 utility, creators can retain up to 90% of their revenue, a massive leap from Web2 models, where middlemen often take more than half. The growing interest in onchain social reflects a larger movement toward economic fairness and digital ownership. Upgrades from platforms like Lens and Farcaster show consistent progress, particularly in making features more user-friendly and creator-centric.

Web3 utility adds tangible value to social media by integrating smart contracts and decentralized finance. These innovations automate revenue sharing and provide unmatched transparency. Developers leverage this technology to build social layers that allow programmable income streams. Every interaction, like, shares or comments, can become monetizable.

The Coinbase Wallet beta and Brian Armstrong introduce a social feed that directly integrates with the blockchain. This feed allows seamless tipping, instant NFT access, and wallet-based identity. Unlike Web2 platforms that silo user data, this new approach puts users and creators at the center of the ecosystem.

These changes aren’t theoretical. Venture capital funding continues pouring into this sector, showing high confidence in onchain social as a serious category within the Web3 landscape. With scalable blockchain layers becoming more efficient, adoption barriers shrink daily.

Direct Monetization Over Platform Dependency

Traditional platforms dictate revenue models, often with restrictive rules and unfair algorithms. Onchain social flips this model by giving creators full control. With smart contracts handling payments, creators avoid long payout cycles and unclear policies. Income flows instantly and transparently, aligned with content engagement.

Features like token-gated content, native NFT sales, and fan tipping create multiple income avenues. This system supports micro-transactions, empowering creators to monetize even the smallest digital interactions. Platforms like Farcaster and Lens focus heavily on such features, setting new industry standards. Web3 utility also ensures ownership of the audience and content. Followers attach directly to a wallet, not a platform. This dynamic gives creators true independence, even if they switch platforms or services.

Coinbase Wallet Beta Ignites Market Momentum

The release of Coinbase Wallet beta introduces a polished entry point into onchain social. The beta version showcases real-time feeds, creator wallets, and direct monetization tools, all within a secure interface. This development marks a major milestone, bringing blockchain-powered social closer to mass adoption. Social sentiment remains bullish. Early users highlight smooth NFT experiences, fast payments, and ease of content access. Though challenges around scalability and onboarding still exist, the momentum now favours Web3-native solutions.

Developers respond quickly to feedback, pushing frequent upgrades. As Coinbase enters the space, expect stronger infrastructure, better onboarding flows, and more accessible tools. These moves will accelerate the transition from centralized social media to creator-first platforms.