New entertainment platform, “Fight to Fame” is leveraging on the blockchain technology to boost fighters performance as well as recognition, VentureBeat reported on Aug. 13th.
Notably, the blockchain-powered platform will be spearheaded by the American boxer, Mike Tyson. He plays the role as founder and chairman of the sports and competition committee for Fight to Fame.
Tyson said in a statement:
“The idea of Fight to Fame came from thinking about the problem of not having new action stars coming through the pipeline.”
According to the report, the company will help fighters become popular via influence on social media, games, reality TV, film, live matches, and also betting, on the blockchain system.
The whole idea is to assist a new generation of boxers. Through Fight to Fame, talented actors are spotted and elevated through the concept of social media, including reality TV programs.
In this way, they will secure deals with film and game companies, which will enable them to keep more of their prizefighting and merchandise money.
Additionally, the entertainment platform will stoke fan excitement through the issuance of cryptocurrency tokens to fans on various activities, per the report. It will benefit the bodies involved, as this effort will help grow tokens, help fighters, fans, and the company.
The Mike Tyson-led platform hopes to enable new fighters to keep more of their money, become more influential, and also emerge as superstars in their own right.
Fight to Fame project also has Farzam Kamalabadi as its CEO and two-time Emmy Award Winner Stan Larimer as its cryptocurrency and blockchain expert and Tim Smithe as its television producer.
Farzam Kamalabadi is the CEO and financial expert; Tim Smithe, a two-time Emmy award winner will run television production, and Stan Larimer is a cryptocurrency and blockchain expert.
The company looks forward to a “fully immersive and cross-platform entertainment experienced backed by blockchain technology,” noting that “Blockchain solves the empowerment that didn’t exist in the internet era,” Kamalabadi said.