BlackRock Adds $468M in Bitcoin and Ethereum to Crypto Holdings

BlackRock news today reveals that it has just made another significant move. On January 15, investors poured a massive $468 million into BlackRock’s Bitcoin and Ethereum ETFs. According to Whale Insider, clients bought $319.7 million worth of Bitcoin and $149.11 million worth of Ethereum in a single day.

This wave of buying comes as crypto markets continue their strong 2026 rally. Bitcoin price recently pushed above $97K before cooling slightly near $95K. Ethereum also followed the trend with fresh demand from institutions. These inflows are not BlackRock using its own money. Instead, they represent real client demand. When new ETF shares are created, authorized firms deliver real Bitcoin and Ethereum to back those shares. In simple words, real crypto is being bought and locked into these funds.

BlackRock’s Growing Power in Crypto ETFs

BlackRock has become the biggest name in crypto ETFs. Its Bitcoin ETF, known as IBIT and its Ethereum ETF, ETHA, now lead the market in daily trading and total assets. Since the start of 2026, BlackRock’s crypto ETFs have already pulled in over $1.2 billion. The latest $468 million inflow adds to a strong three-day streak where Bitcoin ETFs alone attracted more than $1.7 billion.

This shows one clear trend. Big money is coming back into crypto. Banks, funds and long term investors are no longer sitting on the sidelines. They are quietly building positions through regulated products. As one market watcher put it, this looks more like long term investing than short term hype.

Bitcoin and Ethereum Rise Together

What makes this move even more important is that Bitcoin and Ethereum saw strong inflows on the same day. That usually signals broad market confidence. When institutions buy both assets together, it means they are betting on the whole crypto market, not just one coin. Bitcoin remains the main store of value. Ethereum is still the backbone of DeFi, NFTs and real-world asset tokenization.

Bitcoin price currently testing major resistance near $100K. Many traders believe strong ETF demand could help push it higher. Ethereum is also seeing growing interest as new upgrades and scaling tools attract developers. Together, these two assets remain the core of the crypto economy.

What This Means for the Crypto Market

Large ETF inflows tend to support prices during market dips. When institutions keep buying, it reduces selling pressure and builds a strong base. This also shows that traditional finance is now fully involved in crypto. Big players no longer see Bitcoin and Ethereum as risky experiments. They now treat them as part of long-term portfolios. Many analysts believe steady ETF demand could be the fuel Bitcoin needs to finally break and hold above $100K.

Market Reaction and Community Buzz

The BlackRock news today, while the Whale Insider quickly went viral. Some users joked that “Larry Fink just hit the pump button.” Others said this proves institutions are officially back. While crypto always comes with wild comments and memes, the real story is simple. Big money is flowing in and it is doing so quietly, steadily and with size. If this trend continues, 2026 could turn into one of the strongest years crypto has ever seen.