Bitfinex Launches “Master Your Universe” Campaign After 13 Years in Crypto

Bitfinex was established in the year 2012 and this is why it is one of the oldest existing crypto exchanges. iFinex Inc., which is located in the British Virgin Islands, owns the platform. Bitfinex has weathered numerous bear and bull markets in the last 13 years to emerge as a reliable place of business among professionals and institutions.

Trading Volume

Bitfinex is consistently in the top 10 exchanges based on the total trading volume in the world, with billions of dollars traded per day. As CoinGecko and CoinMarketCap statistics (2025) report, Bitfinex operates about $1B–2B of spot trading volume each day, and covers deep liquidities in its major pairs, such as BTC/USD and ETH/USD.

Professional Services

The platform has more than 170 cryptos and 400 trading pairings. It offers:

• Retail and institutional spot.
• Leverage of up to 10x, one of the highest leverage margin trading.
• Trading in derivatives, such as perpetual swaps, futures.
• High-end trading applications, including inbuilt charting, automated order forms, and full API support in high-frequency trading.
• These are the characteristics that are especially appealing to hedge funds, family offices, and algorithmic traders in Bitfinex.

Liquidity and Market Depth

Bitfinex has a large order book liquidity which is one of its strongest strengths. This liquidity is what sets Bitfinex apart in comparison to smaller exchanges and helps to position it in the campaign Master Your Universe.

In 2016, Bitfinex experienced one of its biggest security breaches, in which hackers stole 120,000 BTC. Nevertheless, the exchange handled a recovery plan and enhanced its security facilities. The existing safeguards are:

Withdrawal whitelisting

• Most of the user funds kept in cold storage.
• Bitfinex has regained credibility by 2025 and is still striving to be in compliance with various jurisdictions.
• Market Reputation and Campaign Interest.
• Trust -Existence and expansion of Bitfinex since 2012.
• Technology – advanced order types, APIs and low-latency execution.
• Liquidity- the market is deep on both BTC and ETH.
• Trading Tools – institutions-level strategy execution infrastructure.

Scale and Market Impact

Bitcoin trades around $109K110K at present, putting the asset at a market cap of $2.1T. Bitfinex is an important part of BTC liquidity and is frequently ranked 3rd or 4th among the largest BTC/USD trading pairs. Its market position is additionally supported by its dominance in the stablecoin pairs (particularly USDT, which is issued by Tether, a sister company to iFinex).

The Bitfinex platform has customized API, prime brokerage, and institutionally specific OTC desk. Funds and market makers are the direct focus of the platform, combined with low fee levels on large volume traders.