English Premier League (EPL) Football Club, Watford FC has announced that the “B” logo of popular cryptocurrency Bitcoin will be displayed on the jersey sleeves of its football players throughout the 2019/2020 season.
According to a press release by the EPL club today, the development sees Watford partner with popular Bitcoin betting platform, Sportsbet.io to help create public awareness for Bitcoin, and also accept Bitcoin as a payment for its merchandise.
Additionally, the campaign would be focused on educating the public on the pros and cons of using cryptocurrencies, especially Bitcoin, considering the rumors making the rounds about cryptos in general.
The head of Sportsbet.io Marketing department, Justin Le Brocque, commented:
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo, we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
Le Brocque noted that the rationale behind this development was to give back to the crypto community considering the massive support the betting platform has received from the crypto enthusiasts.
“The crypto community has been massively supportive of us since our beginnings, so putting the Bitcoin logo on the sleeve felt like a fun way to give back while also showing our support for the community,” he said.
Per the report, getting the necessary funds for this latest sponsorship will be done via crowdfunding, thus giving Bitcoin investors the privilege accorded to other Watford FC sponsors. Contributors can bid for a space on the public LED during live matches.
Interestingly, the latest move to promote Bitcoin through football continues an ongoing love story between the two industries.
In August 2018, Coinfomania reported a similar partnership between top Israeli-based social trading platform, eToro with some biggest football club in England, including Tottenham Hotspur, Newcastle United, Leicester City, Brighton & Hove Albion, Crystal Palace, Cardiff City, and Southampton.
More recently, Spanish club Atletico Madrid partnered with the crypto startup, Socios, to launch crypto tokens for their fan base.